Regional Sales Manager (Southern Region - London, South East, South West)
At Ainscough Crane Hire, we pride ourselves on excellence, safety and innovation in the crane hire industry. As a leading provider of lifting solutions, we are committed to delivering exceptional service and exceeding our customers' expectations. We are now seeking a dynamic and experienced Regional Sales Manager to join our team and drive growth across multiple regions.
If you are a driven sales professional with a passion for achieving results and leading teams to success, we invite you to apply for this exciting opportunity. This role can be based anywhere within the regions it will cover; East & West London, East England, South West & South East.
Key Responsibilities
* Lead and manage a team of Area Sales Managers (ASMs) to achieve business EBITDA targets.
* Coach and mentor the ASM team to ensure they meet or exceed budgeted sales targets.
* Set and exemplify high operational standards to enhance revenue within your region.
* Develop new business opportunities and consistently achieve quarterly and annual sales goals.
* Cultivate and maintain relationships with managed account customers and key stakeholders to drive profitable revenue growth.
Key Accountabilities
* Oversee the performance and development of Area Sales Managers and their portfolios.
* Ensure deep knowledge of our products and services among team members to effectively handle customer enquiries.
* Conduct regular one-to-one reviews to enhance communication and identify training needs aligned with business objectives.
* Support ASM team in preparing proposals, presentations, and attending customer meetings as required.
* Analyse sales performance data to identify areas for improvement and implement corrective strategies.
* Provide ongoing coaching to enhance team motivation and sales effectiveness.
* Collaborate effectively across departments to ensure seamless operations and achievement of goals.
Benefits for a Regional Sales Manager
* Quarterly bonus
* Travel & Health cover including family / partner
* Bi-Annual retention bonus
* Company car
* 24 days annual leave plus an additional day at 2 years service, 5 years service and 10 years service
* Holiday purchase, the option to buy an additional 5 days each year (via salary sacrifice)
* Group life assurance 3 x basic salary
* Pension 4% employer 5% employees
* Online access to payslips, book and view holidays and personal info
* Access to the Ainscough Advantage (People Value) benefits platform
Person Specification
Education/Knowledge/Experience
* Detailed understanding of crane hire and the mobile crane market.
* Technical expertise in crane specifications and related business specifics.
* Proven leadership qualities that reflect our company values and inspire team success.
Skills/Abilities
* Strong communication and leadership skills adaptable to different environments.
* Effective people management skills with a focus on teamwork and collective success.
* Proficient in delivering compelling presentations to prospects and clients.
* Ability to thrive under pressure, meet deadlines, and manage multiple priorities.
* Demonstrated negotiation skills and commercial acumen.
* Customer-centric with a deep understanding of customer relationships and business processes.
* IT literate, particularly with Microsoft Office suite (PowerPoint, Excel, Word).
Key Performance Measures
* Achieve revenue and profit targets for the assigned area.
* Meet or exceed KPIs for appointments, activities, and quote management.
* Effective diary and time management to optimise productivity.
* Strategic Thinking: Able to identify business potential and plan strategies considering technical and people-related issues.
* Leading Change: Proactively drives change and supports colleagues through transitions.
* Continuous Improvement: Identifies opportunities for process enhancement and ensures timely execution.
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