Head of TikTok | Consumer Brand | Manchester | £Competitive + Bonus
Fiercely entrepreneurial, culturally fluent, and quietly redefining what modern retail actually looks like. We are partnering with a hig growth, digitally led consumer brand that is scaling rapidly across social commerce and direct-to-consumer channels.
This is a unique opportunity for a Head of TikTok to take full ownership of one of the most commercially important channels in the business, driving revenue, shaping strategy and building a best-in-class TikTok ecosystem.
The Head of TikTok will sit within a senior leadership team, with full accountability for performance, content direction and creator strategy across TikTok Shop and the wider platform.
The Head of TikTok will lead the end-to-end TikTok strategy, combining content, commerce and performance marketing to deliver measurable growth.
This role requires a strong commercial mindset alongside a deep understanding of platform trends, creator ecosystems and social commerce mechanics.
Key Responsibilities
* Own commercial performance across TikTok Shop, including revenue, profitability and return on investment
* Lead paid and organic TikTok strategy, ensuring scalable and efficient growth
* Drive campaign planning and execution across key product launches and trading moments
* Optimise TikTok Shop performance, including merchandising, catalogue quality and customer journey
* Develop and execute a high-impact creator and partnership strategy
* Build strong relationships with agencies and platform partners to unlock growth opportunities
* Stay ahead of platform trends, identifying new features and formats to drive engagement and conversion
* Lead TikTok Live strategy, maximising performance across live commerce activity
* Manage and develop a high-performing team, setting clear objectives and performance standards
* Collaborate cross-functionally with marketing, trading and creative teams to deliver aligned campaigns
About You
* Proven experience leading TikTok Shop or social commerce performance at scale
* Strong commercial understanding of revenue, margin and performance metrics
* Experience managing paid social budgets and driving measurable ROI
* Deep understanding of creator and influencer ecosystems
* Data-led approach with the ability to turn insight into action
* Confident leading teams and influencing stakeholders across the business
* Highly adaptable with the ability to operate at pace and respond to platform evolution
Why Apply
* Join a brand where TikTok is a core revenue channel, not an add-on
* Take full ownership of a high-impact, high-visibility function
* Work within a business that is investing heavily in social commerce and innovation
* Clear opportunity to shape strategy and build a team as the business scales
* Competitive salary and benefits package
Apply today to find out more!
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