Overview
You will be the subject matter expert within Audience Management and Journey Orchestration using Adobe Experience Platform. This role sits at the intersection of data, marketing technology, and customer experience, enabling Tesco to deliver highly personalised, timely, and coherent experiences across channels.
You will create complex high value audiences and act as an advisor, troubleshooter and standards setter within the team. You'll work with business stakeholders to shape how briefs are interpreted into data and journeys as well as support the evolution of the Tesco Audience and Customer Journey capability through technical expertise and proven commercial acumen.
Responsibilities
* Build complex customer audiences and journeys in Adobe AEP – working with stakeholders to define outcomes
* Act as Tesco SME in Adobe – add value by recommending improvements and best practice to audience design
* Define decisioning logic, branching rules, timing, frequency, suppression rules; run test and learn experiments (A/B splits, subject lines, send‑time optimisation)
* Collaborate cross‑functionally to align on requirements, acting as a "translator" of technical terms and processes so business stakeholders are fully informed for decision‑making
* Daily monitor journeys to ensure deployment success, investigate errors or failures, and problem‑solve alongside marketing tech and Adobe support for solutions or fixes
* Ensure real‑time or near‑real‑time triggers (e.g. behavioural events) feed into journeys
* Maintain and improve quality assurance standards across all outputs, recommending continual process improvements
* Respond, take ownership of issues as they arise, and communicate actions taken as a team
* Understand or coordinate API, event, streaming, batch integrations
* Stay current with Adobe product roadmap, emerging capabilities, and industry best practices
* Pilot new use cases such as real‑time personalization, predictive journeys, and AI decisioning
* Maintain audience catalogue and documentation
* Recommend process improvements and champion customer‑first thinking in audience design
Qualifications
* 4+ years of experience working in Adobe / CRM technology in a large‑scale, data‑rich environment
* Expertise in optimising data schemas to power complex journeys
* Involved in at least one platform migration, able to provide insight and best practice
* Track record of diagnosing root causes (data, suppression management, logic, schema design) and proposing solutions
* Mentoring experience with business stakeholders and junior team members
About Tesco
You might know us as a supermarket, technology company, or even for our award‑winning mobile network. Truth is, we’re all of those things, and much more. Our colleagues work with one goal in mind: helping to make every day a little better for our customers, colleagues and communities all over the world.
At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites, and the rest remotely. Whether you're just kicking off your career, juggling passions, or navigating big life events, we're here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support you.
We are a proud Disability Confident Leader, where everyone’s welcome. We commit to providing a fully inclusive and accessible recruitment process. If you need support with your application, for more information we can help you through.
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