About Us
Academy is a growing hospitality business with coffee shops and bars across South Wales, including Barry, Cardiff, Newport, and Swansea. Our venues, which originated at The Pumphouse in Barry, each possess a unique aesthetic, ranging from Victorian industrial brickwork to modern shipping containers. However, all maintain Academy's high standards of food and drink quality, alongside warm and welcoming hospitality.
The Role
We are looking for an experienced and highly motivated Director of Sales & Marketing. The successful candidate will be responsible for leading and developing our sales and marketing team, and for devising and implementing strategies to increase revenue, expand our market share, and strengthen brand awareness. This role demands a combination of strategic insight, practical application, and strong leadership.
Key Responsibilities
As our Director of Sales & Marketing, you will be a pivotal figure in shaping the Academy brand and driving our commercial success. You will achieve this by: Strategy & Leadership: Developing and executing comprehensive sales and marketing strategies aligned with company objectives.
Identifying and pursuing new business opportunities, cultivating strong relationships with
staff, clients, and partners.
Leading, mentoring, and motivating the sales and marketing team to surpass individual and collective targets.
Communicating key strategic marketing initiatives effectively to the Board of Directors.
Marketing & Brand Management: Overseeing all marketing initiatives, including digital marketing, content creation, campaigns, and public relations.
Conducting thorough market research to identify trends, analyze competitive landscapes, and understand customer needs.
Driving customer loyalty through the effective implementation and management of CRM systems.
Representing the company at industry events, conferences, and trade shows.
Collaboration & Analysis: Collaborating seamlessly with product development, customer service, and other Academy teams to ensure a cohesive approach.
Developing effective working relationships with the operations team to ensure overall commercial success.
Analyzing sales and marketing data to track performance, identify areas for improvement, and inform future strategies.
Effectively managing the sales and marketing budget.
Requirements Bachelor's degree in Business, Marketing, or a related field.
Proven experience in a senior sales and marketing role, preferably within the hospitality sector.
Awareness of trends and developments in the hospitality field.
Demonstrable track record of achieving sales targets and executing successful marketing campaigns.
Strong leadership and team management skills.
Previous experience of developing staff through a training role.
Excellent communication, negotiation, and presentation abilities.
In-depth understanding of market research methods and data analysis.
Strategic thinker with a results-oriented mindset.
Ability to work flexibly and effectively in a fast-paced and dynamic environment.
A confident, outgoing and sociable personality.
Desirable Skills Master's degree or relevant professional certifications.
Training qualifications (e.g., coaching).
Experience collaborating with management and stakeholders on commercial business development.
Proficiency with visual, online work management tools (e.g., Trello, Asana) for team organization, collaboration, and project tracking.
What We Offer Competitive Salary & Benefits: Enjoy a competitive salary with a bonus scheme and a company pension.
Generous Holiday Allowance: Benefit from 28 days of annual leave.
Employee Discounts: Receive 50% off food and drink at all our venues, both in and out of work.
Career Growth: Access opportunities for professional development and career progression within a supportive environment.
Independent & Collaborative Culture: Become a key member of a family-run, independent chain, working within a collaborative and supportive team.
Dynamic Work Environment: Spend your time working in exciting, vibrant, and relaxed venues.
Flexible Working: We offer flexible working options.
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