Job Description
Sales Manager
Company: Electra Commercial Vehicles Ltd
Location: Hybrid
Reporting To: Managing Director / Commercial Director
Employment Type: Full-Time
Role Overview
Electra Commercial Vehicles Ltd is seeking an ambitious and results-driven Sales Manager to drive the growth of our commercial vehicle sales business. The successful candidate will be responsible for developing and executing sales strategies, building strong customer relationships, managing key accounts, and driving revenue growth across our product and service portfolio.
This role requires a commercially minded professional with a proven track record in B2B sales, from within the commercial vehicle, automotive, transport, fleet, or related sectors.
Key Responsibilities
Sales Leadership & Business Development
* Develop and implement sales strategies to achieve company revenue and profitability targets.
* Identify and secure new business opportunities across key market sectors.
* Build and maintain a robust sales pipeline through prospecting, networking, and customer engagement.
* Lead negotiations and close sales agreements with fleet operators, logistics companies, local authorities, and commercial customers.
* Monitor market trends, competitor activity, and customer requirements to identify growth opportunities.
Customer Relationship Management
* Develop long-term relationships with key customers and strategic accounts.
* Ensure exceptional levels of customer service throughout the sales process.
* Conduct regular customer visits and presentations to promote Electra’s products and services.
* Manage customer enquiries, quotations, tenders, and contract negotiations.
Sales Performance & Reporting
* Prepare and deliver accurate sales forecasts and reports.
* Monitor sales performance against targets and implement corrective actions where required.
* Maintain CRM records and ensure sales activities are accurately documented.
* Provide regular market intelligence and customer feedback to senior management.
Collaboration
* Work closely with Operations, Finance, Marketing, and After-Sales teams to ensure seamless customer delivery.
* Support the development of marketing campaigns, exhibitions, and industry events.
* Contribute to product development discussions by providing market and customer insights.
Key Performance Indicators (KPIs)
* Achievement of sales revenue and margin targets.
* New customer acquisition.
* Growth of existing customer accounts.
* Conversion rates from opportunities to sales.
* Accuracy of sales forecasting.
* Customer satisfaction and retention levels.
* Market share growth within target sectors.
Skills & Experience
Essential
* Proven experience in a sales management or senior business development role.
* Strong track record of delivering and exceeding sales targets.
* Excellent negotiation, presentation, and communication skills.
* Experience managing key accounts and complex sales cycles.
* Strong commercial awareness and financial understanding.
* Proficiency in CRM systems and Microsoft Office applications.
* Full UK driving licence.
* Experience within commercial vehicles, automotive, transport, fleet management, or related industries.
* Knowledge of electric vehicle technology and the commercial EV market.
* Understanding of public sector procurement and tender processes.
Personal Attributes
* Highly motivated and target driven.
* Professional, credible, and customer focused.
* Strategic thinker with excellent problem-solving abilities.
* Self-starter capable of working independently and as part of a team.
* Adaptable and resilient in a fast-paced environment.
What We Offer
* Competitive salary.
* Performance-related bonus scheme.
* Company vehicle or car allowance.
* Pension scheme.
* Opportunities for professional development and career progression.
* The opportunity to play a key role in the growth of an innovative commercial vehicle business.