Job Description
Reporting into the VP of Marketing, this role will take full ownership of all demand generation and funnel optimisation efforts. You'll be responsible for building and executing a high-performing ABM strategy and delivering campaigns across a range of channels-webinars, digital ads, direct mail, partner marketing and more that speak directly to our ideal customer profile.
You'll also lead the charge in turning engagement into genuine sales readiness. This includes oversight of our website, landing pages and key digital channels like review sites that help shape our online presence. You'll track performance across all demand gen touchpoints, bringing the data that helps us sharpen our messaging and maximise results.
This is a critical hire for us. Ometria has a strong foundation: product-market fit, brand equity, and a loyal community of advocates. We're looking for someone who can take what's working and scale it-quickly and confidently.
Who are we?
Ometria is a Customer Data and Experience Platform built for retail marketers to be the fastest route to sustainable growth. Ometria helps marketers plan and launch their most profitable campaigns twice as fast, increasing their customer loyalty and CRM revenue with personalised marketing messages all throughout the customer journey.
Our platform combines the data unification and customer insight of a CDP with an experience platform, letting retail marketers easily and efficiently create experiences their customers love across email, mobile, on-site, social, direct mail and more. Ometria is trusted by some of the fastest-growing retail brands in the world such as Brooklinen, Davines, Steve Madden, and Sephora.
Outcomes:
* You will own Ometria's global demand generation strategy and execution for new business and expansion with clear accountability for pipeline and revenue targets.
* You'll act as the senior campaign lead across the business, partnering cross-functionally with sales, customer success, and content to run focused, insight-driven campaigns that engage and convert our ICP accounts.
* You'll scale our ABM and outbound motion in collaboration with sales leadership, bringing fresh ideas and data-driven thinking to get us in front of hard-to-reach enterprise retail brands.
* You'll bring a strong performance marketing mindset - owning our paid media strategy (LinkedIn, Google, YouTube) and driving consistent inbound demo requests with solid ROAS and CPL performance.
* You'll deliver clear and actionable reporting on campaign performance and demand generation ROI, helping marketing and sales teams make informed, confident decisions.
* You'll be a key contributor to pipegen strategy - advising the VP of Marketing on how and where to invest for the biggest revenue impact and mentoring more junior team members.
Responsibilities:
* Own and drive key commercial metrics, Marketing-Influenced Opportunities, pipeline and revenue.
* Build a predictable demand engine: forecast performance and report to senior leadership.
* Constantly evaluate campaign performance and refine the strategy based on what's working.
* Plan and deliver end-to-end demand gen campaigns, partnering closely with BDRs and looping in the content team where needed.
* Make digital a core pillar of our ABM strategy.
* Ensure consistency across all campaigns by working hand-in-hand with other marketing stakeholders.
* Lead and support the team (currently one Demand Gen Manager, on mat leave).
* Work closely with our US team to drive brand visibility and demand in North America.
Requirements:
* BA/BS or equivalent hands-on experience
* 3+ years running ABM at the enterprise level
* Deep knowledge of paid media channels and platforms: search, paid social, retargeting, direct mail
* Comfortable building budgets and reporting performance against targets
* Clear and confident communicator
* Commercially minded marketer you own the funnel and know how to move buyers through it
* Highly analytical you model outcomes, test rigorously and double down on what performs
Benefits
* Generous holiday allowance of 30 days, plus a day off for your birthday.
* Comprehensive private health insurance with Bupa.
* Pension plan with a 5% employer contribution.
* Mental health support through our partner, Spill.
* Income Protection and Life Assurance schemes.
* Cycle to Work Scheme.
The amazing people of Ometria are the core of our business. We believe in making it awesome to be here for all Ometrians and place a continued focus on making Ometria an inclusive, respectful and diverse environment. We're an equal opportunity employer and all applicants will be considered for employment without attention to ethnicity, age, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity status or disability status