Job Description
SENIOR MARKETING ANALYST
UP TO £90,000
HYBRID – LONDON 2X A WEEK
Please note, you must be a UK resident and citizen to apply
THE COMPANY
This fast-growing consumer brand is on a mission to transform its direct-to-consumer digital business, supported by ambitious growth targets and a collaborative culture. Backed by decades of heritage and international presence, the UK team is scaling rapidly to deliver best-in-class digital experiences, underpinned by data-driven decision-making.
THE ROLE
As a Senior Marketing Analyst, you will:
1. Build and maintain scalable reporting infrastructure across digital marketing channels (Paid Search, Paid Social, Display, SEO, Email).
2. Define, track, and validate KPIs and metrics, ensuring accuracy across GA4, CRM, and marketing platforms.
3. Analyse campaign performance, funnel conversion, CAC, ROI, and channel efficiency to inform growth strategy.
4. Deliver commercial insights on lead quality, prioritisation, and conversion optimisation.
5. Conduct advanced analysis including media mix modelling, market share evaluation, and LTV measurement.
6. Partner with digital stakeholders (SEO, Paid Search, Paid Social, Product) and commercial teams to influence strategy.
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