As a Sales Account Manager, you will play a pivotal role in driving sales growth across Broughton Sanctuary's retreat and exclusive use markets. You will be responsible for managing the full sales process - from qualified lead through to closing. Working collaboratively with the marketing, operations, and hospitality teams to deliver exceptional client experiences.
This is an exciting opportunity for a dynamic and motivated sales professional who thrives on relationship building, closing deals, and contributing to the growth of a truly unique destination.
Key Responsibilities
Sales & Business Development
* Take ownership of all qualified leads generated via marketing channels, direct enquiries, and recommendations.
* Manage enquiry handling, qualification process, proposal creation, site visits, negotiation, and closing.
* Upsell activities, extras and promote rebooking.
* Develop and maintain a strong pipeline of opportunities in Pipedrive, ensuring all activity is accurately recorded and tracked.
* Work collaboratively with lead generators across Broughton Sanctuary to maximise opportunities and cross-sell experiences and packages.
* Deliver against monthly and quarterly sales targets and contribute to the wider revenue goals of the business.
Collaboration & Communication
* Work closely with the Retreat Event Planner and Avalon Centre Manager to ensure seamless handover from sales to operations, ensuring all client requirements are fully communicated.
* Liaise with internal departments to coordinate proposals and deliver tailored experiences.
* Attend team meetings and contribute ideas to strengthen the overall commercial strategy.
Client Relationship Management
* Build and nurture long-term relationships with retreat leaders, corporate clients, and event organisers.
* Provide exceptional customer service and act as a trusted advisor for clients seeking bespoke retreat and exclusive-use experiences.
* Gather client feedback and insights to inform future business development strategies.
Market & Product Knowledge
* Develop a deep understanding of the retreat, wellbeing, and niche events market to effectively position Broughton Sanctuary as a leading destination.
* Keep up to date with market trends, competitor offerings, and client needs to identify new opportunities for growth.
Requirements
Essential:
* Proven experience in sales, business development, or account management—ideally within hospitality, events, or the wellbeing/retreat sector.
* Demonstrated success in managing the full sales cycle and closing business.
* Proficient in using Pipedrive or similar CRM systems.
* Excellent communication, negotiation, and presentation skills.
* Highly organised, target-driven, and self-motivated.
* Ability to work collaboratively with a diverse range of internal and external stakeholders.
Desirable:
* Knowledge or interest in the retreat and wellbeing industry.
* Experience working in a high-end hospitality, events, or destination environment.
* A proactive approach to learning and adapting to Broughton's unique ethos and offerings.
Working Arrangements:
* 40 hours per week, Monday–Friday
* Weekend work required as part of a rota system (day off in lieu).
* Office-based at Broughton Sanctuary.
* Flexible working arrangements can be discussed.
Benefits
* Flexible working hours available
* Professional development opportunities
* Annual discretionary bonus
* Pension contribution
* Access to Sanctuary Wellbeing Schedule
* Subsidised food at Utopia Bistro
* Family & Friends discounts on Sanctuary stays and events
* Opportunity to work in a beautiful and unique environment.
* Free parking