Activation Manager, Grocery, Uxbridge – Office Based
Location: Uxbridge
Contract: 14 Months Secondment
What you become part of:
Soft drinks is an exciting, fast-paced, and constantly evolving category. At CCEP, we have some of the biggest brands in soft drinks and continue to bring new brands and innovations to market, offering choice and value to shoppers and our customers. The Customer Activation team plays a key role in driving the brand portfolio through best-in-class activation both in stores and online.
Understanding brand objectives and shopper insights enables our Activation Managers to identify the right solutions to grow penetration, frequency, or spend per trip. Managing budgets effectively and allocating spend to the right brands, packs, and moments is crucial to delivering plans that maximize ROI and promote growth.
Customer Activation Managers are responsible for defining and delivering end-to-end shopper activation within our customers. Collaborating with other Commercial Development teams, Sales, The Coca-Cola Company, and our Customers is essential to ensure excellent execution.
What to expect:
1. Understanding shopper barriers and triggers to purchase, CCEP activation priorities, key trends, and the competitor landscape. Sharing this knowledge with key customers and sales teams.
2. Collaborating with the Field Sales and National Sales teams to activate relevant shopper and brand strategies to meet ABP metrics.
3. Understanding the commercial implications of decisions to ensure activation aligns with commercial priorities and delivers the best ROI.
4. Managing and prioritizing TME spend within your customer, ensuring budgets are adhered to and investments are ROI-positive.
5. Working closely with franchisors to execute relevant shopper and brand moments, ensuring national campaigns are suitable for your customer to minimize customization (e.g., Premier League campaigns).
6. Creating tailored activation plans with the Brand Activation Team for 'beacon customers' of KO brands to enhance conversion and customer preference.
7. Serving as the day-to-day contact for marketing queries or recommendations for your customers.
8. Representing your customer in internal meetings and external forums, such as industry conferences.
Skills & Essentials:
Success in this role requires excellent influencing and planning skills, creative problem-solving, agility, budget management, analytical skills, and strong communication abilities (both verbal and written). Experience in a customer-facing role within Shopper Marketing, Sales, or Category Development is preferred.
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