Responsibilities
* Take full ownership of the Myprotein Denmark ecommerce business, including P&L, sales performance, and strategic growth.
* Define and execute the ecommerce and trading strategy for the Danish market.
* Monitor and optimise key site metrics including GP, Conversion Rate, Bounce Rate, AOV, Exit Rates, and Traffic (new vs returning).
* Use analytics and in-house reporting tools to understand customer behaviour, optimise the user journey, and drive performance.
* Lead and implement the influencer marketing strategy for Norway, including ownership and expansion of the influencer database.
* Drive brand awareness through localised campaigns, partnerships, and creative initiatives.
* Collaborate with central digital marketing teams to identify new opportunities to grow traffic and improve performance across all channels.
* Identify and execute innovative strategies to acquire new customers and retain existing ones.
* Oversee pricing, promotions, and commercial planning to ensure profitability and achievement of GP targets.
* Own CRM strategy and lifecycle marketing initiatives to grow and engage the Danish customer base.
* Align monthly and quarterly commercial targets with trading plans and campaign activity.
* Ensure best‑in‑class website merchandising, including optimisation of banners, landing pages, category pages, and product pages.
* Work cross‑functionally with design, content, and product teams to deliver a high‑quality, localised customer experience.
Qualifications
* Fluent Danish and English (written and spoken).
* Proven experience in ecommerce, digital marketing, or online trading—ideally with ownership of a market or P&L.
* Strong analytical skills with the ability to interpret data and translate insights into action.
* Commercial mindset with experience managing pricing, promotions, and revenue growth.
* Excellent collaboration and stakeholder management skills.
* Highly results‑driven, proactive, and comfortable working in a fast‑paced environment.
* Experience with influencer marketing and CRM strategies is advantageous.
* Knowledge of the nutrition, fitness, or wellness industry is a plus.
Benefits
* Professional development
o Access bespoke development programmes that have been designed and developed by our in‑house L&D team.
o Develop your expertise through our upskilling programme that is delivered in partnership with an industry-leading training provider.
* Enhanced Leave
o 25 days annual leave plus bank holidays.
o Enjoy your birthday off on us!
o Enhanced maternity and paternity pay, depending on length of service.
o Up to 10 days compassionate leave.
o Buy back up to 3 days each year.
o Unlock 2 days volunteer leave after 12 months.
* Wellbeing Support
o Access face‑to‑face and virtual appointments with our in‑house GP.
o Access our 24/7 Employee Assistance Programme (EAP), which is provided by Bupa.
o State‑of‑the‑art on‑site gym.
o Access to our on‑site physio.
* Other Perks
o Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
o Subsidised bus pass from Manchester City Centre to our ICON office.
o Up to 50% staff discount on THG brands.
o On‑site staff shop.
o Refer a friend and get up to £1,000 when they pass probation.
o Anniversary gifts when you hit 5 and 10 years of service.
o We are an equal opportunities employer.
THG is a Disability Confident and Committed employer. If you are invited to interview, please let us know if there are reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
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