Senior National Account Manager - Grocery
Senior National Account Manager - Grocery
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This range is provided by FMCG Exec. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
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FMCG Recruitment Specialist | Marketing, Digital & Ecommerce
About the job
Our client is one of the most exciting challenger brands in the drinks space – bold, mission-led, and on a rapid growth trajectory. Built on a foundation of sustainability and great taste, they’re disrupting the category with premium products loved by both consumers and retailers. With strong momentum across the UK and growing demand from retail and B2B partners, they're becoming a standout name in FMCG – and the journey is just getting started.
As they expand further into grocery retail and other channels, they’re now looking for an ambitious sales leader to help scale their UK presence and take the brand to the next level.
The Role
As the new Senior National Account Manager, you’ll play a critical role in delivering ambitious growth targets in UK grocery while also supporting B2B opportunities. You’ll develop new partnerships and take full responsibility for executing the sales strategy. This role is both strategic and hands-on – ideal for a commercial operator who loves building relationships and spotting opportunities. A 'hunter' mentality is preferred for this ambitious challenger brand.
Key Responsibilities:
* Own and deliver the UK sales strategy for grocery and B2B channels
* Develop and ultimately manage big grocery accounts (e.g. Tesco, Sainsbury's and Asda)
* Lead new business development with regional and national buyers
* Negotiate commercial agreements and annual joint business plans
* Collaborate cross-functionally with marketing, supply chain, and finance
* Analyse performance data and provide actionable insights to optimise growth
* Represent the brand at customer meetings, trade shows, and key events
The successful UK Sales Lead will have:
* 5+ years in FMCG sales, with strong exposure to UK grocery retail and B2B
* Proven track record of national account management and new business wins
* Strong commercial acumen with negotiation and forecasting experience
* Entrepreneurial, target-driven, and comfortable in a scale-up or high-growth environment
* Excellent communication, relationship-building, and leadership skills
Salary: Up to £65,000 + typical benefits
Location: Hybrid - 1/2 days in the office
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Business Development, Sales, and Management
* Industries
Food and Beverage Services, Food and Beverage Retail, and Food and Beverage Manufacturing
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