Adapt A Home is dedicated to enhancing independence and comfort for individuals with limited mobility by offering a range of high-quality mobility aids and patient moving and handling equipment. Customers benefit from tailored, no-obligation advice and next-day installations. Additionally, Adapt A Home provides options for hiring mobility equipment such as wheelchairs, mobility scooters, and power chairs. The company is committed to improving accessibility and quality of life for its clients.
Role Description
We are seeking a full-time Marketing Manager / Digital, SEO, Paid Media Specialist to join our team on-site in Brentford, London. In this role, you will manage digital marketing campaigns, optimize SEO strategies, oversee paid media efforts, and create effective marketing plans. Daily tasks include analysing performance metrics, managing content strategies, conducting market research, and collaborating across teams to achieve business objectives. The role requires a proactive approach to integrating various digital platforms and a focus on driving measurable results.
DUTIES
Your duties as the Marketing Manager (SEO, Paid Media Specialist) include:
* Digital Strategy Development: Plan and deliver comprehensive digital marketing strategies focused on lead generation and revenue growth
* SEO Management: Implement on-page, off-page and technical SEO strategies to improve organic traffic and search rankings
* Campaign Management: Plan, manage and optimise Google Ads campaigns across Search, Display and YouTube
* Paid Social Advertising: Oversee Meta Ads campaigns across Facebook and Instagram platforms
* Performance Optimisation: Analyse campaign data to improve ROI, CPA and conversion rates
* Budget Management: Allocate and manage budgets across multiple paid media channels effectively
* Creative Testing: Develop and test ad creatives, landing pages and funnels to enhance performance
* Analytics & Reporting: Use tools such as Google Analytics and Tag Manager to track performance and generate insights
* Collaboration: Work with content, design and development teams to improve campaign effectiveness
* Market Awareness: Stay up to date with industry trends, algorithm updates and emerging marketing tools
CANDIDATE REQUIREMENTS
ESSENTIAL
* Strong hands-on experience with Google Ads and Meta Ads Manager
* Experience using SEO tools such as SEMrush, Ahrefs or Moz
* Demonstrated ability to drive revenue growth through digital campaigns
* Solid understanding of analytics, conversion tracking and attribution models
* Experience with A/B testing, funnel optimisation and campaign performance improvement
* Strong analytical skills with the ability to interpret data and make informed decisions
* Excellent communication and project management skills
DESIRABLE
* Experience within healthcare or e-commerce sectors
* Knowledge of email marketing and CRM systems
* Familiarity with marketing automation platforms
* Basic understanding of HTML, CSS or landing page builders
* Experience supporting or mentoring junior team members
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