Overview
A legacy in progress
Say hello to a new era of modern sophistication PrettyLittleThing has undergone a rebrand. A bold new vision shaping a brand that celebrates both heritage and evolution.
Fashion is all about reinvention, and at PLT we are proving that style is more than just what you wear, it's a statement. We are stepping away from being a fast fashion brand, and pivoting towards giving customers premium quality product and design.
Are you ready to join our movement? We are looking for a Senior Paid Media Executive to join our team.
This role is hybrid across both the Paid Social and PPC channels, but will be predominantly Paid Social, with an 80 / 20 split of time across the two (flexible depending on channel projects and resource).
Reporting into the Paid Media Manager, you will be responsible for leading on the day-to-day management of our Paid Social activity, across several global markets, and will also support with account management and optimisations across PPC.
What you'll be doing
* Plan, implement, optimise and manage our Paid Social campaigns for various markets across Meta, TikTok, Snapchat & Pinterest, keeping the activity in line with budgets and KPIs
* Support with PPC account management and optimisations to keep activity in line with budgets and KPIs
* Contribute to the Paid Media strategies, with a test and learn mindset
* Help drive our creative strategy, working closely with internal teams and external partners
* Take responsibility for the implementation of our Paid Social testing roadmap
* Contribute suggestions to our testing roadmaps
* Support with our audience and targeting strategy
* Own channel analysis and performance reporting
* Carry out regular audits to ensure account hygiene, and to identify opportunities for growth
* Assist in monitoring competitor activity
* Stay across industry news and events, ensuring that we remain at the forefront of Paid Media advertising
* Support the more junior members of the team to aid their development
* Work closely with a number of internal teams including digital, influencer and PR, creative, BI etc.
* Work closely with external partners, including media owners, supporting agencies, and measurement partners
* Proactively contribute to meetings and be able to manage relationships across internal teams and external suppliers
What we're looking for
* 3+ years of experience in Paid Media
* Proficient in Microsoft Office
* Strong attention to detail and a creative eye
* Effective communicator
* Effective team player
* Strong numerical, reporting and analytical skills
* Ability to work to deadlines in a fast-paced environment
PLT Perks
* 25 days holiday plus bank holidays
* Discretionary bonus scheme
* Company share scheme
* Life Assurance
* Company Pension Scheme
* Flexible working hours
* Late start, early Friday finish
* Free parking
* Employee assistance programme including 24-hour confidential helpline
* Our Reward Platform allows you to tailor your benefits to suit your needs - such as Private Healthcare, Dental and Healthcare Cash Plans, a Cycle2work Scheme and plenty of fun anytime benefits such as coffee club or virgin experience days.
* Season Ticket Loans
* 40% discount across 8 brands, 20% discount on Debenhams
* Discount & Cashback portal
* Learning and development support and opportunities both internally and externally
* Payday drinks monthly and ad hoc events throughout the year
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