Are you passionate about driving impact through digital innovation and data‑led decision making? Join us as our CRO Manager and play a pivotal role in powering charitable income growth for the British Heart Foundation (BHF).
As the leader of a dynamic team of CRO specialists and developers, you’ll champion experimentation and optimisation, shaping the future of digital fundraising across a diverse portfolio of products and customer journeys.
This is your chance to collaborate with talented colleagues from UX/UI, Digital Analytics and Customer Insight, and to work together with fundraising teams from a variety of specialisms. You’ll oversee a vibrant experimentation roadmap, support the launch of a sector‑leading centre of excellence, and embed best‑in‑class tools such as Jira to supercharge efficiency and collaboration.
With the support of the Digital leadership team, you’ll translate business goals into bold CRO strategies, inspire a culture of data‑driven decision‑making, and guide your team as they deliver tangible, transformative results.
If you’re ready to drive innovation, develop a high‑performing team, and make a real difference in the charity sector, we want to hear from you.
About you
As our ideal candidate you have a deep understanding of experimentation and data‑driven decision‑making. You are confident in designing experiments, running A/B tests, and applying statistical and analytical concepts to drive impactful change.
Hands‑on experience with experimentation programmes—ideally within enterprise environments—is essential, as is the ability to influence product decisions through robust data and testing.
You bring working knowledge of Figma, GA4, and front‑end technologies such as HTML, CSS, and JavaScript. Experience in managing and/or coaching others is important, as you’ll help support and develop talent within our team.
We value people who are collaborative, commercially minded, and passionate about continuous growth. You have strong communication skills to break down complex ideas for non‑technical audiences and influence stakeholders at all levels. Attention to detail, excellent time management, and the ability to prioritise are key.
Above all, you are supportive of your colleagues and proactive about keeping up with the latest in experimentation and personalisation. If this sounds like you, we’d love to hear from you.
Belonging at BHF
We are committed to fostering a workplace where everyone feels valued and supported. Embracing different perspectives and backgrounds strengthens our organisation and empowers us to make a real difference together.
To hear from our people, check out Belonging at BHF.
Our people are at the heart of everything we do. By funding research across six decades, we’ve helped keep millions of hearts beating and millions of families together. We’re investing in ground‑breaking research that will get us closer than ever to a world where everyone has a healthier heart for longer.
Working arrangements
This is a hybrid role, where your work will be split between your home and at least one day per week, on average, in our London Office. This may vary from time to time, so you will need to work in a flexible way to unlock your best work for our cause.
Benefits and Development
At BHF, we offer a comprehensive range of benefits designed to support our colleagues’ wellbeing and professional growth.
To find out more about our benefits you can download the Benefits document at the bottom of this page or check out Benefits and Development pages.
Need more help balancing your work and home life? Talk to us about what flexibility is available at the application or interview stage.
Interview process
The interview process may take place in‑person or virtually via MS Teams.
How to apply
It’s quick and easy to apply for a role at the BHF. Just click on the apply button below. All you’ll need is an up‑to‑date CV and a supporting statement, outlining your interest in the role and how you meet the role’s criteria.
Our recruitment processes are fair, accessible and inclusive. BHF use anonymous CV software as part of the application journey.
Should you need any adjustments to the recruitment process, at either application or interview, please contact us.
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