Overview
Supporting the Direct Marketing Manager, you'll play a key role in delivering growth in voluntary income through our direct marketing acquisition programme utilising a range of campaigns and products, both online and offline. Products include one-off donations, regular giving (including value-exchange/ sponsorship products) and lottery. You\'ll also be responsible for the development, implementation, day to day management, evaluation, and delivery of our acquisition portfolio.
Responsibilities
* Manage the delivery of acquisition campaigns from concept through to evaluation, using data and insight to drive creative and production, drawing up schedules, and managing the approval processes.
* Work alongside the Content team to research and develop acquisition products, journeys and communications, gathering information, case studies and photos for use in all direct marketing campaigns.
* Manage relationships with external agencies including media houses, designers and printers; to negotiate costs and monitor performance.
* Work collaboratively with a number of internal teams to ensure effective use of supporter profiling for delivery across a range of annual acquisition campaigns.
* You will have experience of running effective national campaigns using a variety of fundraising channels.
* Demonstrable, relevant experience including digital, email, social media, direct mail, and telemarketing.
* Strong organisational skills with the ability to effectively manage conflicting priorities.
* Knowledge of google analytics as well as an understanding of fundraising regulator guidance, gambling commission compliance and GDPR.
Qualifications
* Experience across digital, email, social media, direct mail, and telemarketing.
* Strong organisational skills with the ability to manage conflicting priorities.
* Knowledge of Google Analytics and regulatory/compliance frameworks relevant to fundraising (fundraising regulator guidance, gambling commission compliance, GDPR).
About the organisation and requirements
This is a fantastic opportunity to join a team of over 1,416 employees and over 31,000 volunteers, united by our goal of saving lives through essential first aid services, training and campaigning. St John Ambulance works at the heart of communities, supporting and enabling them to access and receive physical and mental health first aid. We are committed to safeguarding and promote safe recruitment practice. Therefore, all successful applicants will undergo pre-employment checks, including DBS Clearance, as part of the onboarding process, if applicable to the nature of the role.
Note: The position is hybrid/working from home, with London-based candidates expected to work in the London office 8 days a month. The role may start immediately.
Benefits
* Competitive salary and pension scheme
* 33 days holiday (inclusive of bank holidays) - increasing to 38 days over 5 years
* Hybrid, Flexible working
* Cycle to work scheme and Electric Vehicle Scheme
* Health and Wellbeing portal with access to financial, health and wellbeing support and an Employee Assistance Programme
* Discounts including Blue Light and NHS Discounts, plus discounts on mobile phones, gym membership, cinema tickets, restaurants, holidays and shopping
* Password requirements: Minimum 12 characters; Minimum 1 number; Minimum 1 uppercase or special character
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