# Brand Manager### **the ideal candidate:*** has a minimum of 2 years in FMCG marketing, trade/shopper marketing or category management.* is ambitious, intelligent, hard-working, a fast learner and a self-starter with a can-do attitude* is very organised* has strong communication skills & is a confident presenter* is analytical, proficient on Excel and has experience conducting and analysing market data* is commercial* is passionate about itsu and our products & want to grow with the company* is a team playeritsu is the healthy eating, Asian inspired quick service retail & grocery brand with over 70 stores in the UK and a leading grocery business across Europe and beyond. Renowned for its best-in-class food made fresh in every shop every day, itsu has huge global ambitions with a commitment to continue to open many more stores and intensify the growth of its already thriving grocery arm. With its best-in-class healthy food, latest technology, innovation, and talented workforce, itsu is the future of fast food. itsu [grocery], which this role falls under, takes the itsu brand into supermarkets, health food stores, online, wholesale and internationally with products such as crispy seaweed thins, frozen gyoza & bao, brilliant’broth, rice’noodles & miso’easy to name a few…**D&I statement:**itsu [grocery] is committed to building a diverse, equitable and inclusive organisation. We encourage applicants from a wide range of backgrounds to apply for all of our opportunities.**When applying for a role with us, please remove your: full name, name of University/School, address, email address and any photos of you on your CV and covering letter. non-anonymised CVs may not be reviewed.** **the role****:**This role manages trade/retail marketing and buyer engagement for some of itsu [grocery]’s product ranges. The role works closely with the sales team to bring the itsu brand to life in store and online. **responsibilities:*** **Buyer sell-ins:** with the category team, build the NPD [new product development] presentations to attend & present at 1) Internal sell-in meetings to the sales team 2) external buyer meetings.* **Trade/retail marketing activity:** manage all trade marketing activity in store and online across Grocery Multiples, Wholesale, High Street and Convenience, in line with allocated budget [set by the Marketing Controller]. Conduct ongoing performance reviews and make recommendations for optimisation and improvement. Manage marketing-related field sales initiatives, working with sales & business development team to implement.* **Buyer engagement:** Oversee all buyer engagement [samples, food safaris, trade shows and head office sampling]. Work closely with the Marketing Executive to manage & execute.* **Trade PR:** Oversee all LinkedIn, Grocer [trade magazine] and industry award activity. Work closely with the Marketing Executive to manage & execute.* **Business reporting & consumer insight:** stay on top of industry news [with a particular focus on marketing/trade marketing and consumer behaviour]. Support Marketing Controller on consumer insight & strategic projects when required.* **Budget Management:** Manage the trade marketing & buyer engagement budget, reporting on spend to the management team monthly.* **Line Management:** Manage the Marketing Executive**what we offer:*** competitive salary* competitive bonus scheme* 25 days holiday + bank holidays (2 bank holidays are interchangeable for other religious holidays)* health insurance* company pension scheme* hybrid working (2 days wfh)* opportunity to work from home abroad* 50% employee discount in itsu shops* free itsu lunch* discounts at major retailers* a sizeable training budget to support your ongoing developmentitsu| | || --- | --- || Salary | Competitive + Bonus and Benefits || Job Reference | itsu/TP/198628/7163 || Contract Type | Permanent || Closing Date | 26 March, 2026 || Job Category | Marketing || Division | itsu Grocery || Location | Partnership House, Carlisle Pl London, United Kingdom || Posted on | 24 February, 2026 || OpenStreetMap contributorsDirections to### Spread the word
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