Overview
Job title: Sales Manager - MI Brands (EU)
Department: Sales
Employment Type: Full Time
Location: Ash Vale, UK
inMusic is seeking an experienced and passionate Sales Manager to drive growth across dealer accounts for our industry-leading MI brands, including Akai Professional, Alesis, Alesis Drums, Moog Music, M-Audio, Headrush, and others. This role will manage EU dealers. The ideal candidate brings strong commercial acumen, deep product knowledge, and experience working with the MI dealer channel.
Responsibilities
* Manage dealer accounts and relationships in the designated markets.
* Achieve sales targets, strategies, and tactical action plans across the channel.
* Actively recruit and nurture direct dealer relationships.
* Conduct regular performance reviews with dealers, offering tools, content, and training to drive sell-through.
* Coordinate with marketing to activate campaigns and product demos at the local dealer level.
* Analyze sales performance, identify whitespace, and implement commercial initiatives tailored to MI verticals and dealer profiles.
* Support new product introductions with launch planning, demo support, and channel marketing strategies.
* Proactively work with the dealer network with regards to future planning of all aspects.
* Ensure that dealers are compliant with SDA requirements, inclusive of in-store and online displays and merchandising.
* Maintain accurate CRM data, forecasts, and territory insights.
* Participate in trade events, roadshows, and local market activations as required.
Skills, Knowledge and Expertise
* 5+ years of sales experience in the MI or audio technology industry, with hands-on experience managing dealers.
* Deep familiarity with products for musicians, producers, and educators—especially synths, drum machines, interfaces, and digital production tools.
* Ability to juggle high-level strategic thinking with detailed tactical execution.
* Fluent in English; other European languages a plus.
* Willingness to travel up to 40% of the time.
* Passion for music creation, instruments, and technology is essential.
Benefits
* 24 days annual leave (plus public holidays)
* Private healthcare
* Pension scheme
* inMusic UK Employee Assistance Programme
* Cycle To Work scheme
* Staff discount on inMusic products (for personal use only)
* £1,000 annual allowance for training and development
* Sick pay
#J-18808-Ljbffr