Overview
As the world’s oldest travel brand, Thomas Cook has been shaping travel since 1842. In September 2020, Thomas Cook, one of the most recognisable names in tourism, returned as an online travel agency. It is now part of the Polish-based eSky Group, which owns and operates brands like eSky and eDestinos in 50 markets across the globe. Together, we develop solutions that inspire people to explore the world and we turn these inspirations into experiences.
With ATOL-protected holidays and city breaks packages, the new Thomas Cook allows customers to design their own trip according to their budget, needs, and specifications. Customers can fly from all major UK airports with direct flights from all major carriers, thousands of hotels to choose from, and add-ons including car hire, insurance, and attractions.
What You’ll Be Doing
We are seeking a dynamic and results-driven Paid Social Media Specialist to plan, execute, and optimize paid social campaigns across platforms like Meta and TikTok, with a strong focus on achieving ROI goals. The ideal candidate will be a creative thinker with strong analytical skills and hands-on experience managing paid social campaigns that align with sales and performance goals.
Responsibilities
* Plan, execute, and manage paid social media campaigns (Meta, TikTok) from start to finish.
* Build and manage dynamic ad campaigns using product catalogues across Meta and other platforms, ensuring the correct definition and maintenance of product feeds, catalogue integrations, and audience retargeting funnels.
* Run continuous A/B tests on creative, copy, audience, and bidding strategies.
* Collaborate with design/content teams to develop compelling ad creatives tailored for performance goals.
* Use analytics tools to track, measure, and report on campaign performance, ensuring continuous improvement through data-driven insights.
* Develop engaging advertising content and creative concepts tailored to campaign formats.
* Collaborate closely with brand, design, content, PR, SEO, and marketing automation teams.
* Use analytical tools to track campaign performance and measure KPIs.
* Define and target custom and lookalike audiences to reach, matching audience to creative and product.
* Produce comprehensive reports, presenting insights and actionable recommendations.
* Stay up-to-date with industry trends, platform updates, and best practices.
What You’ll Need
* Minimum 2 years of experience in a similar role, with a proven track record in managing paid social campaigns and reporting performance.
* Hands-on experience in eCommerce or lead-based sales through social advertising, including advanced knowledge of dynamic product ads and feed-based marketing.
* Strong expertise with Facebook/Instagram Ads Manager; experience with TikTok Ads, Pinterest Ads, or Snapchat is a plus.
* Good understanding of attribution models, tracking (Pixel/Conversions API), and retargeting strategies.
* Experience collaborating with external partners and international teams.
* Background in content creation and basic graphic design or editing.
* Basic copywriting skills and understanding of persuasive ad copy principles.
* Strong grasp of campaign targeting, optimization, and analytics.
* Excellent communication and relationship-building skills.
* Creativity, attention to detail, and a proactive mindset.
* Strong organizational and problem-solving abilities, with the ability to prioritize tasks and work independently.
* Readiness to travel internationally when required.
What can we offer if you decide to travel with us?
* Dynamic work culture in a global environment
* AXA medical care partnership
* Life Insurance
* Annual leave allowance + 8 days UK bank holidays
* 2 hours per week for self development
* Flexible working arrangements
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