Our client, a global company within the Tech manufacturing sector are seeking a creative and commercial Marketing Lead to join their team. This is a diverse and pivotal role for the organisation, where you will play a key role in driving market growth through integrated marketing. The position is offered on a hybrid basis with 3 days in their offices near to Basingstoke and 2 days working remotely.
Reporting to the Head of Marketing the Marketing Lead will own brand visibility, digital presence and demand generation. Working collaboratively with the sales function, engineering team and distributors the Marketing Manager will be responsible for devising marketing strategies, spanning across digital branding, targeted email campaigns and event management.
Key responsibilities
Lead on the management of digital channels including website content, email marketing campaigns, social media presence and advertising initiatives. Monitor, analyse and report on marketing performance metrics, delivering actionable insights to guide strategic planning and decision-making. Plan, coordinate and execute industry events and partnership engagements. Develop and implement comprehensive customer and partner communication programs, collaborating closely with sales function to design integrated demand generation campaigns to drive qua...