At Warburtons, family is at the heart of our business. Five generations' worth of expertise that goes into making our bakery products allows us to continue a tradition of baking inherited over the past 141 years.
Warburtons is the largest bakery brand in the UK, but that doesn't allow us to rest on our laurels. We are pioneers of the industry and ambitious market leaders, always seeking to challenge ourselves and convention. It is part of our philosophy to provide honest good sense on issues of health and well-being, helping the whole family to enjoy our products as part of a healthy, balanced diet, through a range of products to suit all meal occasions, lifestyles and tastes.
Function: Commercial
Contract: Permanent
Hours: Full-time Monday to Friday
Location: Bolton HQ – Hybrid
Salary: Competitive
Are you an ambitious and aspiring Commercial Manager, and would loaf to build a career in the FMCG industry with the UK’s most chosen brand? Then a Customer Business Manager role here at Warburtons will be great for you!
The Recipe
We’re proud of our heritage and we love our brand, we know you will too!
We are looking for a personable and motivated individual with a keen interest in the Bakery Category. Working with the Major Multiple retailers you will be able to use compelling consumer, category and customer insights to develop and implement strong joint business plans with the customer, ensuring all targets are achieved.
Commercial is one of the most exciting and innovative areas of Warburtons, with various teams in Customer, Category, Marketing Communications, Product Management, Innovation, Instore Sales and Supply Chain areas; each leading and supporting the business on a range of exciting sales initiatives and brand campaigns throughout the year to ensure we feed the nation with their No.1 brand in bakery.
We are also proud to have developed and delivered marketing campaigns that have featured George Clooney, Peter Kaye, Robert De Niro, Sylvester Stallone and most recently Samuel L Jackson. Whilst we can't promise you’ll rub shoulders with this bunch of impressive A listers- you will be working with highly experienced and skilled colleagues that also know how to earn their crust!
Key Accountabilities and Measures
To develop and deliver strong plans with the customer across range, activation, NPD, promotions and merchandising to achieve and exceed the targets set by the business.
To build effective customer relationships with key contacts in Trade, Marketing, store and supply functions, supporting a successful execution of the Joint Business Plan
To prepare and manage successful trade negotiations, utilising expertise to ensure the best justifications are put forward to influence the retailer on range, promotions, NPD and cost
To monitor and report on customer sales performance, recommending corrective actions and gaining agreement to solutions that will achieve budgeted numbers.
Input into the monthly Business Planning process, driving improvements in forecast accuracy
To deliver the Category Plan within the customer, working well cross functionally with the Category team’s expertise to ensure effective implementation at the point of purchase.
Essential Ingredients
Previous sales and Commercial experience at National Account level, ideally within a Grocery / FMCG sales environment.
Excellent relationship builder - establishing credibility with both internal and external contacts at all levels.
Strong analytical skills with the ability to manipulate data and work with complex spreadsheets on Microsoft Excel, as well as Power Bi & SAP systems experience
Excellent communication and influencing skills: with the ability to create impactful PowerPoint presentations to support both internal and external selling
Strong ability to work cross functionally with other commercial functions internally such as Category, Shopper Marketing, Commercial Finance to deliver for Warburtons and the customer.
Good financial acumen and familiarity with P&Ls and a proven track record of budget delivery.
You will be ambitious in not only supporting our commercial plans, but also committed to your own personal development and growth
Good knowledge of the Bakery Industry
Full UK Driving License.
Extra Dough
A slice of the annual profits (discretionary profit share)
Family time is important to us so as well as your holiday entitlement, we'll give you the opportunity to purchase up to an extra week’s annual leave
Award winning pension scheme with company contributions
Private medical insurance and life assurance
Products you will love along with deals and discounts for you and the family through our Extra Dough website
Continued investment in your personal development
Fully stocked kitchens filled with our delicious products for you to enjoy with your daily brew!
Support for your health and wellbeing, including access to free physiotherapy, 24/7 access to a confidential helpline for practical advice and a comprehensive occupational health service
We respect and value difference. We look to create an inclusive workplace that promotes and values diversity. Companies that are diverse in age, gender identity, race, religion, sexual orientation, physical or mental ability, ethnicity, or any other aspect which makes them unique, are proven to be better companies. More importantly, creating an environment where everyone, from any background, can do their best work, is the right thing to do