Overview
As Head of Social & Influencer at LOOKFANTASTIC you will be the driving force behind content creation, social and influencers. We want you to Influence beyond the Influencers. Responsible for shaping and executing LOOKFANTASTIC's organic and paid social media strategy, influencer partnerships, and community engagement to build cultural relevance, brand equity, and commercial impact. You will lead the business' presence across platforms like Instagram, TikTok, YouTube and emerging channels, growing reach, driving engagement, and converting a community into customers. This role is pivotal in positioning LOOKFANTASTIC as a beauty authority and trend leader, leveraging a blend of native content creation, talent partnerships, and platform innovation to speak authentically to our audiences.
Responsibilities
* Social Strategy & Execution: Lead the end-to-end social media strategy across all organic and paid platforms, ensuring each channel has a clear role and direction.
* Social Strategy & Execution: Develop a bold, relevant and native-first approach to storytelling, reacting to trends while balancing brand, product and category narratives.
* Social Strategy & Execution: Oversee daily publishing calendars, content formats, and performance optimisation across Instagram, TikTok, YouTube, Pinterest and emerging platforms.
* Social Strategy & Execution: Partner closely with Content and Creative to develop thumb-stopping, mobile-first content that's optimised for each platform and audience.
* Influencer & Talent Partnerships: Own the influencer marketing strategy across tiers (mega, macro, micro, UGC creators), with a balance of always-on and campaign-led activity.
* Influencer & Talent Partnerships: Lead the LF Creator and Ambassador programmes, building long-term partnerships with brand-aligned talent.
* Influencer & Talent Partnerships: Oversee seeding, paid partnerships, content usage rights and ROI measurement.
* Influencer & Talent Partnerships: Build strategic relationships with agents, managers and platform reps to stay ahead of industry developments.
* Community Engagement & Social Listening: Build a highly engaged, loyal community through proactive engagement, DMs, comments and reactive brand presence.
* Community Engagement & Social Listening: Partner with PR and Events to activate social-led experiences, gifting and campaign moments.
* Community Engagement & Social Listening: Use social listening tools to inform content, product and campaign decisions, feeding insight back into the wider marketing and trading teams.
* Team Leadership & Cross-Functional Collaboration: Lead and develop a high-performing social and influencer team, with a test-and-learn, customer-first mindset.
* Team Leadership & Cross-Functional Collaboration: Work closely with Brand, Creative, Content, PR, Performance and Product to ensure cohesive storytelling and campaign execution.
* Team Leadership & Cross-Functional Collaboration: Act as the voice of the customer and cultural pulse within the business.
* Team Structure: Social Media Managers (channel or regional ownership); Influencer Marketing Managers / Execs; Community Manager / Social Assistant; Creator Partnerships Lead (optional); Freelancers, creators, agencies (as needed).
* Success Measures (KPIs): Follower and engagement growth YoY across priority platforms; Social-driven traffic, revenue, and assisted conversion uplift; Influencer ROI (e.g. EMV, CPA, conversion) and content effectiveness; UGC volume and usage across channels; Community sentiment, retention, and share of voice in category; Creator retention and brand alignment score.
* Qualifications & Experience: Minimum 8 years' experience in influencer, working with/for at least one large-scale brand (£100M+).
* Qualifications & Experience: Hands-on experience across influencer marketing, including talent management, negotiation and activation.
* Qualifications & Experience: Understanding of paid social best practice and amplification of creator content.
* Qualifications & Experience: Prior management of multi-million-pound budget, including tracking, re-forecasting and annual budget submissions.
* Qualifications & Experience: Line management experience.
* Qualifications & Experience: Experience managing/overseeing organic or paid social teams desirable.
About THG and the Employer
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.
THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry's digital strategic leader. THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
Benefits
* Access bespoke development programmes that have been designed and developed by our in-house L&D team.
* Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.
* Enhanced Leave: 25 days annual leave plus bank holidays. Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
* Enhanced maternity and paternity pay, depending on length of service.
* Up to 10 days compassionate leave. Buy back up to 3 days each year. Unlock 2 days volunteer leave after 12-months.
* Wellbeing Support: Access to virtual appointments with our in-house GP. Access our 24/7 Employee Assistance Programme (EAP) which is provided by Bupa.
* Other Perks: Save up to 12% on the cost of personal tech through our salary sacrifice scheme. Up to 50% staff discount on THG brands. Refer a candidate and get up to £1000 when they pass probation.
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