Were looking for a Paid Social Executive for a well-known, disruptive, B2C brand at a pivotal stage of growth. This is a newly created role and will join a talented team with an excellent Paid Social Manager as their mentor.
This is an exceptional opportunity to manage Paid Social campaigns with substantial budgets (over £1m per month).
This role requires hands-on experience managing large-scale Paid Social accounts across platforms such as Meta, TikTok, and Reddit (you dont need experience across all of these, but if you do then even better!)
What you'll be doing
1. As Paid Social Executive, you'll plan, execute and optimise paid social campaigns across Meta, TikTok, and Reddit and emerging platforms, working closely with the Paid Media Manager to deliver ambitious customer acquisition targets.
2. Manage day-to-day campaign activity across multiple social platforms, monitoring performance against key metrics including CPM, CPA, CTR and ROAS, using data insights to continuously optimise and identify growth opportunities.
3. Collaborate with internal creative teams and external agency partners to develop compelling ad creatives and messaging that resonate with target audiences whilst adhering to strict financial services regulatory requirements.
4. Conduct ongoing A/B testing across ad formats, audiences, placements and messaging, analysing results to inform future campaign strategy and...