Key Accountabilities: Delivering BUK Digital Outcomes, including Product Ownership of capabilities and journeys, owning business architecture and outcomes. Driving key outcomes such as double cross-buying, overall digital sales, and risk outcomes related to digital buying. Responsible for the strategy to deepen digital engagement, developing digital deepening plans, managing and delivering trading performance, and acting as Product Owner for Product Hub. Serving as the relationship lead for product teams. Purpose of the role To manage and drive the innovation strategy to meet customer needs and ensure the bank's long-term success and competitive edge. Accountabilities Executing market research to understand customer needs, pain points, and emerging trends; supporting analysis of profitability, market size, and positioning for new products compared to existing offerings; and identifying opportunities for diversification to gain a competitive advantage. Collaborating with stakeholders across departments including marketing, sales, technology, engineering, and design to generate innovative and feasible product ideas and prototypes aligned with customer needs and strategic goals. Developing concepts and specifications that define features, functionalities, target markets, user interfaces, technical specifications, and potential revenue models of new products. Evaluating the technical feasibility, legal compliance, and potential risks associated with the development and launch of new products. Monitoring market trends and analyzing feedback from internal teams and target customers through prototypes, user testing, and beta programs to refine products before launch. Managing comprehensive launch plans and technical deployments, including rollout timelines, marketing strategies, training initiatives, and communication channels to promote new products effectively. Monitoring key metrics such as adoption rates, usage patterns, customer satisfaction, and revenue to assess product performance against set goals. Director Expectations Managing a business function and contributing to strategic initiatives, influencing policies and procedures, and managing complex projects that may span the entire business. Leading a large team or sub-function, embedding a performance culture aligned with business values, or acting as a technical expert and thought leader for organization-wide projects. Providing expert advice to senior management and committees to influence decisions outside of their immediate function. Managing resourcing, budgeting, and policy creation for significant sub-functions. Ensuring compliance with policies and regulations, and fostering an environment of adherence. Monitoring and influencing external environment factors, including regulators and advocacy groups, on behalf of Barclays. Demonstrating extensive knowledge of the function's integration with the business and industry practices, staying updated with sector developments. Using advanced analytical skills and interpretative thinking to solve complex problems and design solutions. Making significant decisions within their area, influencing stakeholders, and acting as a principal contact point for key clients. Representing the function and business division as a spokesperson. All senior leaders are expected to demonstrate leadership behaviors: Listen and be authentic, Energize and inspire, Align across the enterprise, Develop others. All colleagues should embody Barclays Values—Respect, Integrity, Service, Excellence, and Stewardship—and the Barclays Mindset—Empower, Challenge, Drive.
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