Marketing Manager – Heritage Healthcare
* Darlington Head Office
* Competitive salary
* Full-time, Permanent
A hands-on generalist marketing role, supporting a growing national care franchise network.
Heritage Healthcare is an established home care franchise with two company-owned care offices and a growing network of 20+ franchise locations across the UK. We are proud to be a trusted name in home care, chosen by families for our quality, compassion and professionalism.
We are now looking for an experienced and ambitious Marketing Manager to join our team. This is a varied role requiring a creative, practical and proactive approach – from digital campaigns to print design, from social media to events. You'll play a key role in supporting our franchisees, attracting new franchise owners, and driving recruitment of care staff and clients.
The Role – What You'll Be Doing
As Marketing Manager, you will:
* Develop and implement strategic marketing plans to support our franchise network.
* Deliver targeted campaigns to recruit new care staff, attract clients, and promote franchise opportunities.
* Manage the marketing of franchise packages to potential new franchisees.
* Provide training and ongoing marketing support to franchisees, including induction of new franchise owners.
* Work closely with the Business Development Manager to grow the network and strengthen the brand.
* Plan and deliver marketing activity around events such as job fairs, exhibitions, and charity fundraising.
* Create engaging content across digital, social, print and PR channels.
* Manage and update WordPress CMS platforms for Heritage Healthcare website.
* Oversee marketing budgets, monitor campaign performance, and adjust strategy to maximise results.
* Line-manage and mentor the Digital Marketing Apprentice, supporting their development.
What You'll Bring
We're looking for a determined, creative and versatile marketer who can balance strategy with hands-on delivery. You will have:
* At least 3 years' marketing experience (essential), ideally in a multi-site or franchise environment.
* A degree in Marketing (desirable) – or equivalent professional experience.
* Strong understanding of both traditional and digital marketing channels.
* Proven ability to manage WordPress CMS platforms.
* Excellent content creation skills – including copywriting, photography and videography.
* Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator etc).
* Knowledge of SEO, WordPress, paid search campaigns, Google Analytics and Google Trends.
* Excellent organisational and communication skills.
* A confident, positive attitude with the ability to train, support and inspire franchisees.
What We Offer
* Competitive salary (dependent on experience)
* 28 days holiday (including bank holidays)
* Company pension scheme
* On-site parking
* Company events
* Training and development opportunities
* The chance to be part of an award-winning, values-led organisation making a real difference
If you're an experienced marketer who enjoys variety, thrives on getting stuck in, and wants to play a key role in supporting business growth across the UK, we'd love to hear from you.
Apply today and take the next step in your marketing career with Heritage Healthcare.
Job Types: Full-time, Permanent
Pay: From £30,000.00 per year
Benefits:
* Company events
* Company pension
* Employee discount
* Free parking
* On-site parking
Experience:
* Marketing: 3 years (required)
Work authorisation:
* United Kingdom (required)
Work Location: In person