Marketing Executive (up to £29,000)
Immediate is home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food and BBC Gardeners World magazine. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events.
We’re the destination for people looking to get more from the things they love. We’re here to inspire, fuel, encourage and educate.
Whether it’s the big things, or the little things; from reaching fitness goals to savouring good food, cultivating outdoor spaces, or enjoying the latest TV sensation – we help bring our audiences joy!
About the role
We are looking for a creative, diligent and enthusiastic Marketing Executive to join our team to work across the BBC Gardeners’ World Live and Historic Royal Palaces event portfolios.
You will have the ability to support our event marketing team, helping them deliver first-class multi-channel marketing campaigns to attract the right quality and quantity of audiences and to achieve maximum revenue across our events and experiences.
We need someone who will understand the objectives and timescales for the events and work in an organised way to deliver the campaign plan. You will work with external suppliers, partners and exhibitors to gain further insight to our audience needs. You’ll be required to work with audience data, update websites, utilise a number of our CRM, social and digital marketing tools, as well as supporting the team to create targeted content and accurate and engaging copy for the key audiences identified in our communications plan. You will also take on some of the administrative tasks required by the team.
As a Marketing Executive you will;
* Working with the marketing team on the implementation of marketing plans to achieve objectives relating to visitor attendance and revenue targets
* Understand the objectives and timescales for the event and work to those deadlines
* Working with the data and CRM leads to manage the campaign data requirements
* Assist in the production of targeted and effective marketing materials based on a specific cohort and content strategy for each event
* Help maintain day-to-day relationships with relevant agencies and suppliers including; creative, ticketing, print, media buying and PR
* Assist in the planning and delivery of multi-channel marketing campaigns including print and online advertising, direct mail, email, sales promotions and partnerships, social media and PR campaigns
* Ensure each event website is kept fully up to date with relevant content and consistent brand voice
* Manage email marketing using the Adestra platform, delivering segmented campaigns in line with the cohort/content strategy with well written and engaging copy
* Liaise directly with exhibitors to ensure they are apprised of relevant marketing activity and that they are maximising marketing opportunities pre, during and post-event
* Assist in the development and scheduling of social media campaigns
* Manage customer service enquiries, responding to inbound customer emails, and social media comments and messages
* Support in the delivery of the detailed results of the marketing campaign for the creation of post-show reports
Requirements
* Effective interpersonal and communication skills
* Understanding of marketing and campaign planning
* Experience in basic website management
* Understanding of digital marketing tools and campaigns
* Good overall IT skills including Outlook and Microsoft Office
* Organised, with good time management
* Ability to pay close attention to detail
* Willing to learn, adapt and grow within a role
Benefits
* A relaxed working environment with regular socials including a summer festival
* Supportive well-being initiatives and benefits, talks & workshops, and Mental Health First aiders & Champions
* 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement
* Tailored training and development through both our inhouse learning platform and LinkedIn Learning
* A progressive and transparent culture focused on your development
* Flexible / hybrid working plus early finish Fridays
* Cycle to work scheme
* Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
* Competitive pension plans and Life Assurance
* A newly renovated modern office with lots of collaborative spaces
At Immediate, we pride ourselves on our open, inclusive, collaborative, and dynamic culture that empowers our people to thrive and give their best. We care deeply about our people, our local communities and the impact we have on the environment. Our active Diversity & Inclusion network, comprehensive well-being programs, and clear sustainability strategies reflect this commitment.
People are at the heart of our business and creating a diverse and inclusive working environment is important to us. Immediate is an equal opportunities employer. We’ll never treat anyone less favourably because of their sex, gender reassignment, pregnancy and maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief or disability. We’re also committed to supporting applications from those who are returning to work following a career break, maternity leave or caring responsibilities.
Immediate is a place you can grow, be supported, and make a difference.