Overview
We are looking for a PPC Executive to join our Digital Marketing Team, based in Leeds! The PPC Executive will lead on activation for our Danish and Swiss PPC accounts, driving cost effective joiners across paid search, demand generation and PMAX. This role will join an existing team of 2, and work within a wider Digital Marketing function aiming to inspire people to join our gyms. This is a fantastic opportunity for someone with a keen interest in health and fitness, who is looking to build on their PPC experience in a fast-paced and fast-growing environment.
Responsibilities
* Taking ownership of activation for our Danish and Swiss PPC accounts
* Supporting the wider PPC team on daily performance across all group accounts in line with joiner, spend and CPA targets
* Regularly leveraging data-driven insights and sharing with the wider PPC team on how to implement optimisations and split investment across campaigns/creative
* Having an analytical approach to suggest improvements and testing in line with each account's development roadmap
* Liaising as required with internal teams on budgets, creative, offer management & account development
* Developing and maximising relationships with external partners and suppliers to ensure PureGym Group activity follows latest industry best practice
* Working closely with the Digital Marketing Analyst team to implement tracking and reporting requirements
* Continually seeking to test and learn, and engaging in iterative testing to drive performance improvements across all business units
* Keeping up to date with wider industry trends and developments, bringing fresh ideas to develop long and short term planning
Qualifications
* At least 1 year of experience in paid search
* Experience managing campaigns through platforms such as Google Ads, SA360 & Microsoft Ads
* Knowledge/experience using GA4, Looker Studio & PowerBI
* Take ownership for performance and ensure that all targets are met
* Analytical skills, with ability to manipulate datasets & problem solve
* Strong time management & organisational skills with attention to detail
* Excellent verbal and written communication skills
* Commercial awareness and ability to drive the success of PureGym
* Ability to liaise and work closely with other departments and third-party stakeholders
* Ability to manage multiple projects effectively
About PureGym / Benefits
* Free nationwide gym membership for you + 1
* Hybrid working
* A truly flexible working culture
* Personal private healthcare, including digital GP
* Life insurance x4
* Company pension contribution
* 25 days annual leave, plus 1 personal day
* Option to purchase additional holiday (up to 5 days)
* Great learning & development resources
* Enhanced maternity pay, paternity and adoption leave
PureGym is proud to be an equal opportunities employer. Our company mantra is 'Everybody Welcome' and we are dedicated to promoting a diverse and inclusive place to work. From a hiring standpoint, we welcome applicants from all backgrounds and are committed to ensuring that our PureGym colleagues reflect the diversity of the nation as well as our millions of gym members we serve.
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