Purpose of the role
The Content & Copywriting Specialist supports the Digital Content Marketing Manager by writing, editing, and optimising high-performing digital content and copy. The role is central to executing our digital strategy - elevating content quality, improving organic visibility, and maximising lead flow, with a strong focus on the North American market through expert content optimisation.
This role sits within the Digital Content & Comms Team and works closely with Search Performance colleagues, while also collaborating with Digital Product, Digital Account Management, and key partner markets. The role reports directly to the Digital Content Marketing Manager.
Key responsibilities
The Content & Copywriting Specialist will be responsible for creating and refining content across the Rentokil Initial and subsidiary brand web estate to improve performance, visibility, and lead flow. The role supports content delivery across digital channels for both B2B and B2C audiences.
The role's key responsibilities will include:
Draft, edit, and optimise digital copy: Create and optimise high-converting B2B and B2C web copy for key digital marketing projects, including landing pages, product/service pages, local pages, and website platform migrations
Implement content strategy: Translate SEO, CRO, and UX insights into actionable, persuasive, and user-centric copy that improves organic search visibility and drives conversions
Maintain editorial standards: Uphold clear editorial guidelines and best practices, ensuring all published material is accurate, professional, compliant, and aligned to brand voice
Audit and improve content: Conduct content audits to identify gaps and optimisation opportunities, producing clear recommendations to enhance overall content quality and performance
Collaborate cross-functionally: Partner with Search Performance, Digital Product, UX, and CRO teams to action insights and enhance content performance
Manage documentation and communication: Maintain clear documentation, track progress, and communicate updates to internal teams and external stakeholders
Engage with local markets: Gather information from key markets, ensuring content projects are accurately scoped and delivered
Requirements
Essential
3+ years of hands-on experience writing, editing, and publishing high-quality digital content that delivers measurable results (reach, engagement, leads, and SEO performance)
Copywriting and editing experience within a commercial or marketing environment, ideally in a service-led industry
Strong understanding of SEO best practices, with the ability to integrate keyword strategy naturally into copy
Strong editorial judgment and creative flair for developing engaging, technically accurate, and persuasive short-form and long-form copy
Excellent written and verbal communication skills, with the ability to simplify complex topics for diverse audiences and stakeholders
Experience in working within a global organisation
Desirable
Experience writing and editing within a publishing or editorial environment
Familiarity with web content management systems (CMS) and the end-to-end process of publishing and maintaining digital content
Experience in content promotion and inbound marketing is an advantage
Design experience using Canva/Adobe
Proficiency in keyword research and competitor analysis
Experience in Google Analytics to report on performance and campaign effectiveness
Qualifications
Degree-level qualification in Marketing, Digital, or similar, or an equivalent Marketing-based qualification.
Benefits
* Competitive salary
* Hybrid working
* Rentokil Initial Reward Scheme
* 23 days holiday, plus 8 bank holidays
* Employee Assistance Programme
* Death in service benefit
* Healthcare
* Free parking
At Rentokil Initial, our customers and colleagues represent diverse backgrounds and experiences. We take pride in being an equal opportunity employer, actively encouraging applications from individuals from all walks of life. Our belief is that everyone irrespective of age, gender, gender identity, gender expression, ethnicity, sexual orientation, disabilities, religion, or beliefs, has the potential to thrive and contribute.
We embrace the differences that make each of our colleagues unique, fostering an inclusive environment where everyone can be their authentic selves and feel a sense of belonging. To ensure that your journey with us is accessible if you have any individual requirements we invite you to communicate any specific needs or preferences you may have during any stage of the recruitment process. Our team is available to support you; feel free to reach out to ) if you need anything
Be Yourself in Your Application At Rentokil Initial, we value innovation, but we want to see the real you While AI can help with structure and grammar, make sure your application shows your true passion and understanding of the role. A personal touch will help you stand out.