Senior Marketing and Business Development Executive
This role will take charge of marketing and business development initiatives in support of the Employment and Dispute Resolution departments and several of our industry sector teams (e.g. Construction & Engineering, Education, Food & Drink, Transport & Logistics and Charities & Not-for-Profit). The postholder will work closely with fee earners to help build client relationships, raise practice profiles and drive strategic growth across key areas of the firm's business.
This role demands both strategic thinking and hands-on delivery, within a fast-paced professional services environment where collaboration and responsiveness are core to success. Formal professional services / legal sector experience is essential, with demonstrated experience in delivering business growth activity
Key Responsibilities
Departmental & Sector Support
* Act as the principal marketing and business development lead for the Employment and Dispute Resolution departments and designated sector groups
* Build strong working relationships with partners and senior lawyers to understand their services, client base and growth aspirations
* Develop and implement tailored marketing and BD plans to support team strategies and enhance commercial outcomes
Business Development & Client Growth
* Identify and support business development opportunities including target client lists, cross-sell initiatives and referral strategies
* Plan and manage pitches, tenders and proposals, ensuring compelling, brand-aligned submissions
* Conduct market, competitor and client research to inform strategic decisions and content development
Campaigns, Events & Profile Raising
* Help deliver integrated marketing campaigns (digital, social, PR, events) to grow visibility for the Employment and Dispute Resolution departments and sector teams
* Conceptualise, organise and deliver seminars, webinars, roundtables and networking events that reflect the firm's expertise and client priorities
* Manage awards and legal directory submissions, contributing to the firm's strong rankings in Chambers UK and The Legal 500
* Help to organise firmwide events such as the summer and Christmas parties
Collaboration & Firmwide Support
* Collaborate with colleagues across digital marketing, communications and wider MBD activities to ensure consistency and impact
* Contribute actively to firmwide initiatives and projects as required
* Mentor and support junior MBD colleagues when needed.
Specialist Skills Required
Essential:
* Minimum 3 years' marketing and business development experience in professional services, ideally within a law firm or similar regulated environment
* Experience delivering marketing campaigns, BD projects and client engagement in a fee-earner environment
* Excellent written and verbal communication skills, with the ability to simplify complex issues into compelling content
* Strong organisational skills with the ability to manage multiple stakeholders, priorities and deadlines.
Desirable:
* Experience supporting legal employment teams and sector-focused BD work
* Understanding of M&BD systems and client data analysis
* Experience in events planning and delivery (in-person and hybrid)
* Familiarity with legal directories and award submissions.
Personal Skills Required
* Commercially astute, proactive and client-focused
* Confident and persuasive communicator with credibility at senior levels
* Team-oriented, adaptable and resilient in a fast-moving environment
* Positive, solutions-driven approach with a strong attention to detail