Holland Cooper is seeking an experienced Social Media Executive to join the team on a 12‑month fixed‑term Maternity Cover contract. This role is vital in shaping the brand’s digital presence, driving engagement, and fostering a vibrant community across multiple social platforms. Reporting to the Marketing Manager, you will oversee day‑to‑day social media operations and help bring the Holland Cooper story to life online.
Founded in 2008, Holland Cooper has become an internationally adored lifestyle brand, celebrating British tailoring, rural heritage, and city elegance. Holland Cooper’s influence extends beyond luxury fashion; it represents a lifestyle that values heritage, longevity, and craftsmanship. Holland Cooper seamlessly blends the charm of country styles with the sophistication of metropolitan flair, all while prioritising comfort and style. Each new collection is a testament to this unique fusion.
Key Responsibilities
* Oversee the day‑to‑day management of Holland Cooper’s social media channels, including equestrian, ensuring consistent alignment with brand objectives and a premium aesthetic.
* Manage content planning, scheduling, publishing and execution across platforms including Instagram, Facebook and LinkedIn, adapting plans quickly when required.
* Operate confidently in a fast‑paced environment, responding in real time to events, trends and opportunities with reactive and timely content.
* Write engaging, on‑brand social media copy that reflects Holland Cooper’s luxury positioning and storytelling style.
* Capture and create behind‑the‑scenes content, including filming and editing short‑form video content during shoots and day‑to‑day brand moments.
* Attend key brand events such as Cheltenham Races, Burghley Horse Trials, and The Royal Highland Show to capture, curate, and share live and post‑event content.
* Monitor comments, messages and tags, engaging with the community to strengthen brand affinity and loyalty.
* Stay ahead of social and digital trends to maximise reach and engagement.
* Provide weekend and out‑of‑hours social media cover when required, particularly around events and key launches.
* Prepare detailed weekly and monthly performance reports, analysing engagement, growth and campaign effectiveness to inform future strategy.
* Work closely with the wider marketing and creative teams, remaining flexible and adaptable to changing priorities.
Key Competencies
* Excellent written and verbal communication skills.
* Highly organised with strong attention to detail and analytical capability.
* Creative and strategic thinker who can balance brand vision with commercial needs.
* Thrives in a fast‑paced environment.
* Analytical mindset, able to turn performance data into clear insights and actionable recommendations.
* Strong collaborator who aligns with brand values and long‑term goals.
* Passionate about excellence and continuous improvement.
Required Skills & Experience
* Proven experience in social media management.
* Strong understanding of social platforms including Instagram, TikTok and Facebook, with confidence in short‑form video content.
* Experience using scheduling and analytics tools such as Hootsuite, Sprinklr and Planoly.
* Demonstrated ability to translate marketing briefs into well‑executed, creative social campaigns.
* Strong copywriting skills with a clear understanding of tone of voice and brand positioning.
* Confident filming and editing on mobile, with an eye for behind‑the‑scenes and in‑the‑moment content.
* Comfortable working in a fast‑moving environment, with the ability to pivot quickly and manage multiple priorities.
* Creative flair with strong visual storytelling instincts.
* Full UK driving licence required.
Desired Skills & Experience
* Educated to bachelor’s level.
* Experience working in fashion or luxury lifestyle brands.
* Interest in or background with equestrian events.
Benefits
* Competitive salary
* 25 Days Holiday plus bank holidays
* Birthday day off
* Increased benefits with length of service (e.g., holiday, pension contributions)
* Enhanced maternity and paternity pay
* Generous staff discount and staff shop available
* Fresh fruit and pastries delivered weekly
* Cycle to Work Scheme
* Employee Assistance Programme, including mental health support
* Bereavement leave
* Company events
* Company pension
* Employee discount
* Health & wellbeing programme
* On‑site parking
* Sick pay
* Store discount
* Enhanced maternity leave
* Enhanced paternity leave
If you are a creative social media professional with a passion for storytelling and community engagement, we want to hear from you. Join us and help shape the digital future of Holland Cooper.
Job Type: Full-time
Pay: Up to £28,000.00 per year
Work Location: In person
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