Social Insights Manager – Agency
Beauty and Wellness
London, Hybrid (2 days in office)
£40K – £45K
Salt has partnered with a leading global consumer goods company with a diverse portfolio of trusted brands, operating across food, home care, and beauty. My client is looking for a Social Insights Manager to lead and manage the social listening team, who work on global projects. You’ll be joining a business that is leading the way with innovative digital strategies led by social insights.
The Role:
1. Lead the Social-First Insights Engine: Oversee the end-to-end execution and optimisation of the in-house social insights engine, driving brand desirability across beauty & wellbeing.
2. Elevate Content Excellence: Integrate social-first insights into brand engagement strategies to establish a consistent and distinctive brand identity across all social platforms.
3. Unlock Audience Passion Points: Conduct deep dives into consumer behaviours and cultural moments, identifying opportunities to create compelling, insight-driven assets that resonate with target audiences.
4. Optimise Social Activations: Partner with regional and local teams to align brand activation with emerging trends and insights, ensuring maximum impact and effectiveness.
5. Cross-Functional Collaboration: Coach and work closely with specialist teams, generating actionable insights that fuel creative content ideas and strengthen demand creation.
6. Drive Local Market Impact: Collaborate with business units worldwide to embed insights into execution, driving measurable uplift in social performance and brand success.
7. Simplify Complexity: Translate complex data and insights into clear, engaging storytelling and visualisations, ensuring outputs are actionable and easy to apply.
The Person:
8. 5+ years of experience within social listening with at least 1 year of managing a team.
9. Highly skilled with social listening tools
10. Expert at analysing data and turning it into actionable insights that help to drive change for the business offering.
11. Global experience is highly advantageous.
To learn more about the fantastic role, apply now.
*Rates depend on experience and client requirements