Key Roles & Responsibilities Manage the daily implementation and execution of our CRM channels and strategy; Email, SMS, App/Loyalty. Plan and schedule campaigns to align with our product launch calendar and wider marketing KPIs and strategy Build and refine existing workflows & automations to maximise conversion and engagement A/B testing and optimisation of subject lines, content, send times, and segmentation Managing deliverability, list hygiene, and compliance (GDPR/PECR) Liaising and collaborating with the Digital and merchandising teams to help guide and plan the CRM strategy and sending schedules Manage and maximise relationships with third-party apps and software providers that fall under the CRM Managers responsibility Identify and keep up to date with key trends and emerging technologies to excel the brands CRM and overall Email Marketing performance Be involved in the management of our internal reporting and other Business Intelligence tools in order to build customer profiling that feeds into overall CRM strategy Reporting and analysis of CRM and Email/SMS Marketing activity and performance to the wider Digital team and other senior brand stakeholders What you'll need: Great attention to detail and be extremely well organised Be data-driven with a creative flair Have the ability to work in a fast-paced environment and deliver against tight and short deadlines Have self-confidence and the ability to influence Knowledge of the brand, customer base and tone of voice Able to commute to our Manchester studio full-time Your experience: Previous CRM experience Proven experience in DTC Email & SMS Marketing within the fashion industry Ometria or Klaviyo experience preferred HTML knowledge is ideal Benefits: Enhanced annual leave with length of service 25 x days holiday per year Annual Leave Purchase Scheme Wellbeing Day Company bonus scheme Staff discount £1,000 annual company gift card Pension scheme Private medical insurance Onsite gym and personal trainers Working Pattern 4 days in office - 1 day WFH Location Unit 1 Northgate Close, Horwich, Bolton, BL6 6PQ