Job Description
Join Our Marketing Team: Exciting New Role – Trade Marketing Planning Executive at Heron Foods Store Support Centre in Melton (HU14 3HJ)
Are you an organised, commercially minded marketing professional looking to make your mark in a fast-paced retail business? Heron Foods is excited to announce a brand-new opportunity to join our Marketing team as a Trade Marketing Planning Executive. This is your chance to help shape and drive the planning and execution of trade marketing activity across more than 340 stores nationwide.
In this new role, you'll work closely with teams across the business—from Buying, Planning and Merchandising to Digital and Store Operations—to build, manage, and execute a clear trade plan that supports our commercial objectives.
You'll be instrumental in ensuring that promotional campaigns and in-store activity land effectively, on time, and with maximum impact. If you're highly organised, confident communicating across departments, and love turning commercial insight into actionable marketing plans, we want to hear from you.
Key Responsibilities
1. Build and maintain a detailed 12-month trade marketing plan aligned to commercial and seasonal events.
2. Collaborate with internal teams to ensure all promotional activity is fully aligned and delivered on time.
3. Work closely with Buying, Supply Chain, and Store Operations to ensure effective execution of all trade marketing campaigns.
4. Provide clear customer moments for the wider marketing team with clear briefing documents and timelines.
5. Monitor and evaluate campaign performance, identifying opportunities to optimise future activity.
6. Assist in planning store-level POS (point of sale) and merchandising materials in line with key trading periods.
7. Play a central role in aligning the trade plan with our brand voice and customer expectations.
8. Manage the print process of the POS with the wider marketing team.
We're looking for someone with:
* Either a background or awareness of marketing, trade planning or a commercial coordination role; ideally within FMCG.
* Strong organisational skills and the ability to manage multiple timelines and priorities.
* Excellent communication and collaboration skills, with the confidence to liaise across all business levels.
* Confidence using Excel and planning tools to track activity and performance.
* A genuine interest in retail, marketing, and customer behaviour.
What We Offer
* Salary up to circa £32,000 (dependent upon experience)
* 30 days annual leave (with the option to purchase additional days)
* A pension scheme and 24/7 access to an employee assistance programme
* Online GP access for you and your family
* Employee discounts across Heron Foods and B&M stores
* Access to savings and lifestyle perks via BenefitHub
At Heron Foods, we're proud to be a growing name in the value retail sector—and even prouder of the people behind our success. If you're looking to be part of something new, and you're ready to take ownership of a pivotal trade marketing role, then this is the opportunity for you.
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