Marketing Operations Director
Job Purpose:
The Director of Marketing Operations plays a critical role in aligning marketing strategies with business objectives, bridging the gap between marketing and other departments, and driving data-driven decision making. This leadership position is responsible for overseeing marketing strategies, processes, and technologies to ensure efficiency, effectiveness, and ROI. The director will report to the VP of marketing international and will work closely with various teams to optimize marketing performance and drive growth across international markets.
Core Responsibilities of a Director of Marketing Operations:
As a Director of Marketing Operations, your primary goal is to optimize marketing efforts to drive business growth. This involves strategizing, planning, and executing marketing operations to achieve measurable results. Here are the key responsibilities that come with this role:
Key Responsibilities:
Strategic Planning and Execution
Develop and implement marketing operations strategies that align with the company's overall business objectives. This includes forecasting and budgeting for marketing activities, as well as ensuring that marketing initiatives are properly resourced and staffed. Forecasting and budgeting require a deep understanding of the business, industry, and market trends. You'll need to stay up-to-date on the latest developments and adjust your strategies accordingly.
Marketing Technology Management
Evaluate, select, and implement marketing automation tools and platforms that enhance efficiency, productivity, and ROI. Ensure seamless integration of these technologies with existing systems and processes.
As the director, you'll oversee the management of the marketing tech stack, ensuring that data flows smoothly across platforms and teams. This includes implementing workflows, automating repetitive tasks, and optimizing system performance.
Data Analysis and Reporting
Establish key performance indicators (KPIs) and metrics to measure marketing performance. Develop and maintain dashboards for real-time monitoring, and generate insights to inform data-driven decision-making.
As the director, you'll be responsible for turning data into actionable insights that drive business growth. This involves developing and maintaining reporting systems, creating data visualizations, and communicating results to stakeholders.
Process Optimization
Streamline marketing workflows and processes to increase efficiency, reduce waste, and improve productivity. Implement best practices, and continuously evaluate and refine marketing operations to ensure optimal performance.
Process optimization involves identifying areas of inefficiency, eliminating unnecessary steps, and automating tasks where possible. You'll need to work closely with teams to implement changes and monitor progress.
Cross-Functional Collaboration.
Work closely with sales, finance, IT, and other departments to ensure alignment of marketing goals with company-wide objectives. Facilitate communication, collaboration, and knowledge-sharing across teams.
As the director, you'll act as a liaison between marketing and other departments, ensuring that marketing initiatives support business objectives and vice versa. This involves building strong relationships, facilitating communication, and resolving conflicts.
Team Leadership and Development
Manage and lead the marketing operations team, providing guidance, mentorship, and opportunities for professional growth and development. Foster a culture of innovation, experimentation, and continuous improvement.
As the director, you'll be responsible for building and leading a high-performing team. This involves recruiting top talent, developing skills and knowledge, and creating an environment that encourages creativity, collaboration, and innovation.
Skills and Knowledge:
• Strong understanding of marketing operations and best practices.
• Proven experience in budget management and financial reporting.
• Excellent analytical skills with the ability to interpret data and generate actionable insights.
• Proficiency in marketing tools and technologies, including CRM and analytics platforms.
• Strong leadership and communication skills, with the ability to influence stakeholders at all levels.
Education and Experience:
• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 8-10 years of experience in marketing operations or a similar role, preferably in an international context.
• Experience managing budgets and leading teams in a fast-paced environment.
METRICS AND DOCUMENTATION
• Implement and maintain solid measurements and metrics. Track and analyze metrics demonstrating effectiveness of product launch, capabilities, and related areas e.g., sales performance, attach rates, retention, and units. Align to targets for market penetration with sales (units, segments, etc.) and sales growth.