Responsibilities:
* Execute tests, collect and analyze data, identify trends and insights in order to achieve CAC targets
* Track, report, and analyze website analytics and PPC initiatives and campaigns
* Optimize copy and landing pages for paid search engine marketing campaigns
* Share insights with the marketing team and throughout the organization and foster a collaborative learning environment
* Perform ongoing paid keyword discovery, expansion and optimization
* Build out tests to prove out hypotheses and recommend performance optimizations along with best practices
* Take a data driven approach to managing campaigns and derive insights on strategy and performance
* Communicate weekly updates, progress reports, timelines, and results
* Develop forecasts and budgets for paid social and other media channels
Requirements:
* 5+ years’ experience in growth role or growth-related role
* Proven SEM experience and success managing PPC campaigns across Google, Yahoo, Bing, and Apple Search Ads
* Well-versed in performance marketing, conversion, and online customer acquisition
* Up to date with the latest trends and best practices in search engine marketing and overall paid acquisition channels
* Proven track of success growing user bases, optimizing funnels, and understanding how to measure and maximize products
* Strong analytical bent, with experience running split tests, optimizing funnels, and developing metrics
* You are hands on and roll up your sleeves. You readily switch from analyzing data to get an answer to a hunch, to A/B testing email copy and product features, to brainstorming new growth ideas
* You’re a self-starter who is comfortable in a fast-paced ‘startup’ environment
You’ll love eMeals if:
* You do things right and do the right things
* You value, respect and work well with others
* You focus on growth and measurement
* You continuously improve and learn
* You take initiative and own your responsibilities
* You listen to the customer
* You make room for work and life
* You keep things simple
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