The Digital Content Assistant is responsible for supporting the implementation and delivery of the digital content calendar for TK Maxx.com. In this role, you will contribute to delivering the digital trading and brand plans through the development, build and execution of all content across our transactional European sites and apps. Working alongside the Content Officers and Content Manager, this role partners closely with Brand and Marketing and the Online Trading team, to ensure all content aligns with omnichannel and brand priorities, and delivers to both sales and traffic plans.
WHAT YOU'LL DO
Digital Content Planning
* Support the implementation of the digital and SEO content plans across all European sites, banners and devices
* Help plan, brief and deliver content across websites and apps, ensuring alignment with trading, brand and omnichannel priorities
* Work with Online Trading to translate the trading calendar into weekly content plans (Homepage, PLPs, CLPs, cross‑sell modules)
* Partner with SEO teams and agencies to support SEO content delivery and best practice across European markets
* Support content planning for brand and static pages (Careers, Store Locator, Gift Cards, Customer Services and more)
* Use data, insight and testing (including A/B testing) to optimise content performance and improve customer conversion
* Support the build and management of product, brand and static content across websites and apps
* Brief digital assets into Creative teams and ensure timely, accurate content delivery
* Work with Content and Optimisation teams to support personalisation and testing initiatives
* Help maintain and evolve the CMS roadmap in partnership with Digital Product Development
* Identify and escalation website defects, partnering with Digital IT Operations to resolve issues quickly
* Support CMS training and ongoing guidance for wider business users
* Build strong relationships across Digital Commerce, Marketing, Brand, Creative, IT, Customer Services and Insight teams
* Stay up to date on competitor activity, digital trends and best practice
* Take ownership of personal development and actively contribute to continuous improvement
* Build off‑price awareness and share knowledge across teams
WHAT YOU'LL BRING
* Experience of working with content management systems (CMS) in a digital environment
* HTML experience (beginner/intermediate)
* Experience of working within the Hybris Ecommerce platform
* Knowledge of SEO principals and best practice
* Strong attention to detail and the ability to work under pressure and to tight deadlines
* Excellent planning and organisation skills, with the ability to prioritise own workload and re-prioritise across tasks as required by the team
* Excellent influencing, relationship building and communication skills
* Ability to communicate effectively; work well with a team and have a pro‑active, ‘can‑do’ attitude
* Enthusiastic, with a passion for the work, building relationships and our organisation
* Ability to use insight and evaluate website analytics tools (e.g. Google Analytics) to improve website content
* Results‑orientated
* German speaking advantageous
You must have the legal right to work in the country you are applying to.
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