* Execute the digital lead generation strategy aligned with firm-wide growth objectives.
* Take ownership of the website as a revenue-generating asset.
* Identify and prioritise opportunities to increase traffic, conversions, and lead quality.
* Ensure a strong return on investment via digital channels
* Lead ongoing website development and optimisation initiatives.
* Improve user journeys and conversion pathways across all service lines.
* Oversee UX improvements, landing page creation, and performance enhancements.
* Work with developers and designers to deliver technical and functional improvements.
* Ensure compliance, performance, and security standards are maintained.
SEO & Organic Growth
* A clear focus on implementing a robust SEO strategy.
* Lead technical, on-page, and content optimisation initiatives.
* Identify growth opportunities through keyword and competitor analysis.
* Track rankings, traffic growth, and organic lead performance.
Paid Search & Performance Marketing
* Manage and optimise PPC campaigns (Google Ads and related platforms).
* Drive cost-efficient, high-quality lead acquisition.
* Continuously test, refine, and improve campaign performance.
* Oversee agency partners where applicable.
* Analyse user behaviour and implement improvements to increase conversion rates.
* Conduct A/B testing across landing pages and calls-to-action.
* Optimise enquiry forms and lead capture mechanisms.
Data, Analytics & Reporting
* Own digital performance tracking (GA4, Search Console, CRM integration).
* Provide regular, insight-led reporting on KPIs to senior leadership.
* Use data to inform strategic decisions and future investment.
Skills & Experience
* 5+ years’ experience in digital marketing with a strong focus on lead generation.
* Proven track record of increasing website enquiries and conversion rates.
* Strong experience in SEO, PPC, CRO, and digital analytics.
* Experience managing external agencies or digital suppliers.
* Commercial awareness with the ability to link marketing activity to revenue outcomes.
* Experience within a professional services environment (desirable).
* Strong project management and stakeholder management skills.
Personal Attributes
* Strategic thinker with a performance mindset.
* Commercially astute and results-driven.
* Confident working with senior stakeholders.
* Analytical, data-led decision maker.
* Proactive, accountable, and solutions-focused.
Success Measures
* Growth in qualified inbound enquiries.
* Improved website conversion rates.
* Increase in organic visibility and traffic.
* Reduced cost per lead from paid campaigns.
* Clear, measurable ROI from digital activity.
* Lead with Autonomy: Develop and implement the annual department strategy and budget.
* Innovate Systems: Continually refine our processes and leverage the latest legal technology to deliver market-leading client service.
* Mentor Talent: Shape the careers of the next generation through proactive training and succession planning.
* Influence Change: Join a dynamic management team where you are empowered to drive mindset changes at all levels of the business.
In return we offer:
* Hybrid working once training completed
* Internal and External Training and Development
Equality and Diversity Monitoring Form
This organisation strives to operate a policy of equal opportunity and to not discriminate against any person because of sex, race, colour or national origin.
To help us monitor this, will you please complete the sections below placing a tick in the relevant boxes. The information you provide will only be used for monitoring purposes. The information will be treated in the strictest of confidence and in no way forms any part of the selection process.
Age
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This form collects your personal data to create an application for a role this data is then stored for possible future roles, Your data will not be used for any other purpose or given to any other third parties. See our Privacy policy for more information on how we protect and manage your submitted data.
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