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Digital marketing executive

Edinburgh
Busy B
Digital marketing executive
Posted: 22 March
Offer description

* Full time, Hybrid (1–2 days office, central Edinburgh)
* Reports to Sales & Marketing Director
* Salary based on experience, with scope to develop

Busy B is a well-loved Edinburgh-based stationery brand, creating beautiful diaries, calendars, notebooks and journals sold via our website, Amazon, Faire, and retailers including Rymans and Waterstones. With sales of £2.5m, this is an exciting chance to make a real impact in a small, creative, and friendly team.

We’re looking for someone highly organised, detail-oriented, and enthusiastic about product development. You’ll be resourceful, software-literate, and thrive in a collaborative environment, supporting the Sales and Marketing Director and wider team.

Ideally you’ll bring 2+ years’ experience in an ecommerce, digital marketing or Amazon background, have developed strong Excel skills and a knack for creating engaging visual and written content on site and for social channels.


Key Responsibilities


Content & Brand

* Manage seasonal photoshoots and creative campaigns.
* Create digital content and copy for emails, social, SEO, and product listings.
* Ensure brand consistency and support PR, influencers, and affiliates.


Ecommerce & Website

* Deliver digital plans and site updates.
* Lead website development and merchandising to maximise performance.
* Manage updates and errors on consumer/trade Magento sites, eBay, and new marketplaces.
* Create promotional offers and ensure accurate T&Cs.
* Liaise with agencies and warehouse on product launches.


CRM & Performance Marketing

* Own our CRM strategy, email marketing, and automation journeys.
* Cleanse and grow the database; test and optimise email layouts.
* Plan and manage monthly performance marketing budget aligned to ROAS goals


Shared Responsibilities

* Provide customer service via social and inbox.
* Identify growth opportunities and assist with market/product research.
* Attend training/workshops and support general admin during quieter periods.


Personal Attributes, Skills & Experience

* Organised and detail-focused, keeping projects and data on track
* Commercially aware with a good grasp of products, pricing, and market trends
* Proactive and accountable, always following tasks through
* Creative, curious, and collaborative – sharing ideas and working well with others
* Adaptable under pressure, balancing priorities with ease
* Confident using Magento, Excel, Photoshop and Canva


What We Offer:

* A chance to make a real impact in a small, creative team
* Work with a much-loved, design-led stationery brand
* Develop the styling and look and feel of the brand online
* Supportive, friendly culture with room to grow
* 4 weeks’ holiday plus 11 public holidays, with an extra week after 5 years
* Company pension and annual discretionary team bonus
* Birthday and Christmas vouchers

This is a rare chance to grow your career in a creative and supportive team, while helping shape the future of a much-loved stationery brand.

To apply: Send your CV and a short note on why you’d be a great fit.

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