About Evoke
Evoke is building a multi-signature Bitcoin wallet with inheritance and continuity tools built in, helping listed companies, SMEs, and private clients secure and pass on their Bitcoin with confidence.
We're pre-launch, with our first tech product scheduled to go live in 12 weeks. This is a ground-floor opportunity to take ownership of growth marketing, shape the customer experience, and play a pivotal role in a company operating at the intersection of Bitcoin, fintech, and inheritance planning.
The Role
As
Marketing Lead
, you will be responsible for driving all aspects of growth marketing and brand building as we move from pre-launch into product launch. This is a hands-on role suited to someone comfortable wearing multiple hats — from strategy to execution.
You will:
* Own and execute our
pre-launch growth strategy
, including email capture, waitlist building, and community engagement.
* Lead the
go-to-market launch
of our first product within 12 weeks.
* Develop customer journeys and optimise the
end-to-end experience
(from landing page through onboarding).
* Manage and grow our
social channels
(LinkedIn, X/Twitter), ensuring a strong, consistent voice.
* Create and oversee
educational content
(blogs, guides, whitepapers, carousels) to build trust and authority.
* Collaborate with the Founder and CTO to align marketing with product development and client feedback.
* Support the creation of
IFA & law firm partnership materials
and client-facing packs.
* Track and report on key marketing metrics (CAC, conversion rates, engagement).
About You
You'll thrive in this role if you are:
* An experienced marketer (7–10 years) with a track record of delivering growth in early-stage or high-growth tech businesses.
* Comfortable being
hands-on
: building campaigns, running ads, writing copy, posting socials, reviewing data.
* Strong in
digital acquisition
(email, SEO, social, paid) and
content marketing
.
* Capable of shaping strategy but also rolling up your sleeves to execute.
* Commercially minded, focused on metrics and ROI.
* A self-starter who can handle ambiguity and thrives in a fast-moving, founder-led environment.
Bonus points for:
* Experience in fintech, crypto, SaaS, or financial services.
* Prior exposure to pre-launch product marketing and waitlist growth.
* Familiarity with B2B partnership marketing (advisers, IFAs, law firms).
What We Offer
* competitive base salary
* Flexible working: 1 day a week in Farnborough HQ, rest remote
* 28 days holiday
* Direct reporting line to the Founder/CEO with high visibility and influence
* A chance to build a brand and growth engine from scratch in a unique, fast-growing sector
* Opportunity to grow with the role and bring in supporting team over time