Pyramid8 are supporting a well-established business based in Selby they are looking for a highly motivated and experienced Digital Marketing Specialist to join an agency team. This role focuses on delivering high-performance digital marketing campaigns for their clients across the UK.
You will be responsible for managing and optimising campaigns across SEO, PPC, Google Vehicle Ads, and Facebook Inventory Ads, helping organisations increase vehicle visibility, generate qualified leads, and maximise return on ad spend.
This is an excellent opportunity for someone with automotive marketing or agency experience who wants to play a key role in delivering measurable results for clients.
Key Responsibilities
SEO
1. Plan and implement SEO strategies for multiple dealership websites
2. Conduct keyword research focused on local specific searches
3. Optimise vehicle listing pages, landing pages, and on-site content
4. Monitor and improve organic rankings and traffic
5. Perform technical SEO audits and recommend improvements
6. Track, report & present SEO performance
PPC (Google Ads)
7. Create, manage, and optimise Google Ads campaigns across Search, Display, and Performance Max
8. Manage budgets efficiently to maximise ROI
9. Monitor performance and make data-driven optimisations
10. Conduct keyword research and audience targeting
11. Improve conversion rates and reduce cost per lead
12. Produce and present client performance reports
Google Vehicle Ads
13. Set up and manage Google Vehicle Ads campaigns
14. Optimise vehicle data feeds for performance and compliance
15. Monitor campaign performance and optimise accordingly
16. Troubleshoot feed or account issues
Facebook Inventory Ads
17. Create and manage Meta automotive inventory campaigns
18. Upload and maintain vehicle catalogues in Meta Commerce Manager
19. Build retargeting and prospecting campaigns
20. Optimise campaigns to improve lead generation and engagement
21. Monitor and report on campaign performance
Requirements
22. 2+ years’ experience in digital marketing (agency preferred)
23. Strong hands-on experience with Google Ads and Meta Ads
24. Solid understanding of SEO principles
25. Experience managing multiple client accounts
26. Strong analytical and reporting skills
27. Excellent attention to detail
28. Good communication skills
Desirable
29. Automotive industry experience
30. Agency experience
31. Experience with Google Analytics, Tag Manager, and Search Console
What We Offer
32. Competitive salary based on experience
33. Hybrid working options
34. Friendly, supportive team environment