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Senior Marketing Manager – Investor Journeys & Analytics (12 Month Fixed Term Contract), London
Client: AXA Group
Location: London, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Reference: 67770a296817
Job Views: 24
Posted: 12.08.2025
Expiry Date: 26.09.2025
Job Description:
We are seeking a data-driven Senior Marketer to manage and optimise our lead management processes, enhance conversion rates, and drive revenue growth through analysis and refinement of marketing automation campaigns and web journeys.
Reporting to the Global Head of Marketing Operations, this role will focus on developing and executing lead nurturing and contact strategies, improving lead scoring methodologies, visualising marketing campaign results, and ensuring seamless MQL handoffs between marketing and sales.
The role will also include analysing datasets and cross-channel data analytics to explain and predict customer behaviour, providing actionable insights to improve customer experience, refine marketing activities, and drive business growth.
Additionally, as we may merge with another asset manager soon, this role will be key in aligning marketing automation, campaign tools, and analytics across entities.
The ideal candidate should have deep expertise in marketing automation, CRM systems, and marketing analytics, with a proven track record of scaling lead generation and integrated campaigns.
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* Implement end-to-end lead management strategies to improve conversion rates and pipeline velocity, including:
- Refining lead scoring models collaboratively with Sales, Regional and Global Marketers, Technology, and Data Engineers to ensure high-quality lead delivery.
- Monitoring and reporting on lead lifecycle metrics (CTR, conversion rates, ROI) across marketing touchpoints.
* Develop nurture campaigns and contact strategies in collaboration with Content, Regional, and Global Marketing teams across email, events, and web channels.
* Optimize marketing automation (Oracle Eloqua) templates and ensure seamless integration with CRM (Salesforce) for accurate lead tracking.
* Partner with Sales and Marketing to align on lead definitions, SLAs, and feedback loops.
* Manage campaign data and develop methodologies for evaluating marketing efforts, displaying results via dashboards and visualisation tools.
* Support campaign planning with insights and data analysis, refining targeting and messaging.
* Conduct A/B testing to enhance campaign performance and lead quality.
* Analyze performance metrics of marketing initiatives, including campaigns, events, and funnel tracking, using data from email, Google Analytics, Fullstory, social media, and events, sharing insights with senior management and stakeholders.
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Required Skills & Qualifications:
* Technical proficiency in Oracle Eloqua, Salesforce CRM, and SQL, Python, or R for data analysis.
* Strong analytical skills to interpret data and generate actionable insights.
* Exceptional project management skills for handling multiple projects.
* Excellent communication skills for effective collaboration.
* Understanding of ETL, API integrations, and database structures.
* Attention to detail in data accuracy and campaign execution.
Desirable Qualifications:
* Experience in B2B marketing within Asset or Investment Management sectors.
* Knowledge of Big Data Platforms (e.g., Databricks) and Microsoft Azure.
* Familiarity with GDPR and data regulations.
* Degree in Statistics, Mathematics, Science, or related fields.
* Experience in digital analytics and marketing functions.
About AXA
AXA Group is a global leader in insurance and asset management, with 160,000 employees serving 105 million customers across 62 countries. We focus on protecting and advising our clients through insurance, savings, and asset management products. Our mission is to act for human progress by protecting what matters. Our core values include Customer First, Integrity, Courage, and One AXA.
About the Entity
At AXA IM, we invest with purpose—to make the world a better place. We aim to uncover the best investment opportunities globally across various asset classes, managing over €887 billion in assets. We are committed to diversity, inclusion, and sustainability, supporting societal and environmental causes, including initiatives like planting trees for new employees.
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