Role: Asset & Short Term Rental Manager
Location: Brackmills, Northampton
About Rushlift Ltd
Rushlift is a leading provider of innovative customer-focused solutions in materials handling equipment, mechanical services, and fleet management. We provide impartial advice to help customers maximize the effectiveness of their industrial equipment fleets through long-term hire contracts or servicing and repair arrangements.
We offer a wide range of forklift trucks, from powered pallet trucks to wire-guided systems, as well as industrial equipment such as sweepers, mobile plants, and lorry loader cranes.
About the role
The Asset & Short Term Rental (STR) Manager is responsible for maintaining a fluid, well-balanced, and profitable rental fleet. Short-term rental is a key revenue stream and a route to market for potential asset sales. Your role is crucial in ensuring optimal rental fleet utilization.
Key responsibilities
1. Maximize revenue contribution from all Trade Sales orders.
2. Grow short-term rental revenue.
3. Manage profitability through effective workshop controls on costs.
4. Oversee admin and staff in two short-term rental workshops.
5. Achieve new business levels aligned with the annual business plan.
6. Identify end-of-term units suitable for refurbishment to support the growth of the refurbishment business.
7. Optimize fleet efficiency by identifying unprofitable units and taking corrective actions.
8. Analyze and value equipment returning from hire to determine appropriate next steps (Trade, STR, Refurbishment).
9. Support the Sales Department with equipment for new sales.
10. Manage inventories of all assets.
11. Coordinate with suppliers to obtain the best prices for assets.
Candidate requirements
* Experience within the MHE industry.
* Thorough understanding of the trade channel and used MHE market.
* Innovative approach to marketing and customer penetration.
* Ability to interpret market trends related to pricing and demand.
* Sales and sales management experience.
* Proficiency in IT applications.
* Excellent communication skills.
What we offer
* Competitive Salary Package
* Contributory Pension Scheme
* Enhanced Parental Policies
* Life Assurance
* On-site parking
* Employee Welfare Scheme (vouchers for birthdays, weddings, children, studies, long service)
* Employee Assistance Programme (discounts, confidential counselling, Cycle2Work scheme, and more)
Next steps
After submitting your application, our People Team will review your skills and experience. If suitable, they will contact you to discuss the next stages. We are committed to fair, transparent, and consistent hiring processes across the UK, ensuring a professional candidate experience.
Rushlift is dedicated to providing equal opportunities and fostering a workplace free from discrimination, where all employees are treated with dignity and respect. We prioritize maintaining high standards of equality and inclusivity.
For more information about how we handle your data, please view our Applicant Privacy Policy.
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