About the Company:
We are seeking a Head of Global Marketing for a market leader in Healthcare Technology, focusing on home and domiciliary care. This innovative company enables the elderly to live independently through a combination of services, software, and hardware, sold as a subscription. With plans to expand globally into the UK, Spain, and North America, they are redefining healthcare with automated solutions and remote patient visits.
Key Responsibilities:
* Strategic Leadership: Develop and refine the global marketing strategy, focusing on brand-building and demand generation.
* Product & Portfolio Marketing: Create compelling product narratives and continually assess market needs.
* Global Brand Management: Shape the global brand identity and develop targeted campaigns.
* Operational & Team Building: Establish a marketing structure and build a high-performance team.
* Go-to-Market Execution: Oversee campaign management and support local teams with distribution partners.
* Measurement & Accountability: Set KPIs, manage the marketing budget, and ensure measurable impact.
Ideal Candidate:
* Proven global marketing leadership with healthtech or medtech experience.
* Expertise in marketing hardware and software products in regulated sectors.
* Familiarity with scale-up environments and establishing teams quickly.
* Strong skills in demand generation and brand building across geographies.
* Data-driven mindset and excellent cross-functional collaboration abilities.
* Proven leadership in developing remote, multi-location teams.
* Entrepreneurial spirit and cultural adaptability with a results-oriented focus.