Associate Lecturer in Marketing Analytics
Are you passionate about marketing analytics and teaching? Birkbeck, University of London, is seeking an Associate Lecturer to teach next Spring term 2026.
Salary range £ per hour Contract type Fixed term Mode Part time Grade 7 Business Unit Birkbeck Business School Closing Date 05/10/2025 Ref No 2258 Documents
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Are you passionate about marketing analytics and teaching? Birkbeck, University of London, is seeking an Associate Lecturer to teach next Spring term 2026.
is looking to recruit a part-time, fixed-term Associate Lecturer to teach the module:-
3. Marketing Analytics - undergraduate
4. hours, teaching on Tuesdays ;
5. Spring Term, January - August 2026.
The module is designed to develop students’ understanding of how to measure, predict, and critically evaluate brand performance using big data. It builds a clear understanding of the relevance of brand value and explores major trends in the theory and practice of brand valuation. Students will work with large datasets and will be required to evaluate brand value using SPSS and AMOS software.
The module delivery:
6. Module is taught through a combination of lectures and weekly in-person classes.
7. Lectures and reading materials are already in place; while there is scope to revise and enhance them, this is not a requirement.
8. You'll lead the weekly in-person sessions, designed to be interactive rather than lecture-based, with a focus on exercises and problem-solving.
9. The role also includes marking assignments.
10. The Module Convenor, named below as the key contact, will oversee the module and provide ongoing support to the appointed individual.
A successful Associate Lecturer should:
11. Possess sound knowledge of marketing and statistics for analytics.
12. Demonstrate a commitment to student learning and academic development.
13. Be able to engage students actively in interactive sessions.
If you have knowledge in these areas, and you are an excellent and innovative teacher with a track record of student engagement, and want to contribute to an impactful educational experience - apply with us at today.
Remuneration:
Contract:
Fixed-term, January - August 2026, part-time contract. Please submit an application form for consideration. Closing date: Monday 5 October 2025, interview date: Wednesday 15 October 2025.