A Unique Opportunity for a B2B Marketing Position
Are you an ambitious and results-driven B2B Marketing Manager looking to make a significant impact? My client is a leading UK company specialising in industrial automation solutions, specifically Variable Speed Drives (VSDs) and motors. For over 30 years, this organisation has built a reputation for excellence, providing its clients with 24/7 support, expert engineering services, and cutting-edge technology. The company is a national business with a strong presence across the country, and it is known as a trusted partner to some of the world's largest manufacturers.
My client is now seeking a Marketing Manager to take full ownership of their marketing function and elevate the brand to the next level. This is a chance to move beyond tactical execution and truly shape the company's marketing strategy.
The Role
As the Marketing Manager, you'll be responsible for developing and executing a comprehensive marketing strategy that drives commercial growth. You'll work closely with the sales and technical teams to ensure messaging is powerful and aligned with business goals. Your key responsibilities will include:
* Strategic Planning: Creating and implementing a marketing plan that generates high-quality B2B leads.
* Digital Marketing: Managing all digital channels, including SEO, SEM, social media, email campaigns, and the company website.
* Content Creation: Developing compelling technical content, such as case studies, blog posts, and white papers, to demonstrate the company's expertise.
* Performance Analysis: Using data to measure campaign effectiveness and inform future strategies.
* Brand Management: Enhancing the brand's identity and market position within the industrial sector.
What My Client Is Looking For
My client is looking for a hands-on, strategic marketer with a proven track record in a B2B environment. You should have:
* Extensive experience in B2B marketing, ideally within an industrial, engineering, or technology-focused industry.
* A strong understanding of digital marketing tools and a data-driven approach.
* Exceptional communication skills and the ability to work collaboratively across departments.
* A proactive mindset with the ability to manage multiple projects and a budget effectively.
* Experience with marketing automation and CRM platforms is highly desirable.
If you're ready for a role where your expertise will be valued and you can truly make a difference, I encourage you to apply