Head of CRO
London
Up to £75,000
The Company:
A leading digital consultancy and agency with a strong track record in delivering conversion rate optimisation (CRO) strategy and execution for a diverse portfolio of prestigious clients across multiple sectors. The business combines data-driven insight with technical expertise to drive measurable growth for its clients.
The Role:
The Head of CRO will play a pivotal leadership role within the business, acting as the most senior CRO specialist on client engagements. You will lead strategic testing initiatives, manage key client relationships, and mentor the internal team to ensure the delivery of high-quality, impactful work.
Key responsibilities include:
* Setting the strategic direction for CRO programmes across multiple client accounts
* Managing client relationships and acting as a senior point of contact
* Overseeing the design, implementation, and analysis of testing and optimisation programmes
* Coaching and developing a team of CRO specialists to ensure delivery excellence
* Collaborating with other internal teams to integrate CRO efforts with broader digital marketing strategies
Skills and Experience:
The ideal candidate will bring:
* Significant hands-on experience with CRO tools such as Optimizely, VWO, Piano, Zephr
* Strong expertise with website analytics platforms, including GA4 (required), Adobe Analytics, Amplitude, and Mixpanel
* A strong analytical mindset, with the ability to handle quantitative data and an understanding of the logic and statistical foundations of A/B testing
* Demonstrable experience setting the CRO agenda and driving optimisation strategy for businesses across various sectors
* Excellent communication and client-facing skills, with the ability to build trusted relationships and influence stakeholders
* An interest in and understanding of broader digital marketing disciplines and how they interconnect with CRO
* Desirable but not essential: a working knowledge of HTML/CSS/JavaScript (with front-end development support available within the team)
How to Apply:
To express your interest in this opportunity, please submit your CV via the apply link provided.