Digital Marketing Executive
* Shadwell, London (Hybrid – minimum 2 days in office)
* £35,000 – £40,000 per annum
About the Role
Are you a data-driven digital marketer who knows how to turn strategy into measurable results?
We’re looking for a Digital Marketing Executive with strong HubSpot expertise and a passion for B2B lead generation to join our growing team in London. This is a hands-on, high-impact role where you’ll execute and optimise multi-channel campaigns that drive leads, strengthen brand awareness, and fuel business growth.
You’ll play a key role in bridging marketing strategy with tactical execution — translating campaign briefs into high-performing digital activity across web, email, paid media, SEO, and social.
If you thrive in a fast-paced environment, love analysing performance data, and enjoy continuously improving campaigns to maximise ROI, this could be the perfect next step in your career.
What the Digital Marketing Executive Will Be Doing
Campaign Execution & Optimisation
* Plan, implement, and manage multi-channel campaigns using HubSpot
* Create and optimise landing pages, email campaigns, and automated workflows
* Develop and execute B2B lead generation strategies across paid, organic, and social channels
* Manage and optimise PPC campaigns (Google Ads, LinkedIn Ads)
* Coordinate SEO initiatives including keyword research, optimisation, and performance audits
Analytics & Performance
* Monitor, analyse, and report on campaign performance
* Use data insights to refine targeting, messaging, and content strategy
* Track website traffic, engagement, and lead generation metrics
* Continuously test and optimise for conversion improvement
Content & Brand Development
* Build compelling digital storytelling across all touchpoints
* Create and manage social media campaigns and community engagement
* Maintain and update website content (WordPress experience preferred)
* Monitor competitor activity to identify opportunities and improvements
CRM & Sales Alignment
* Maintain and segment CRM databases for targeted outreach
* Collaborate closely with sales teams to support pipeline growth
* Align marketing automation workflows with customer journeys
What We’re Looking For
Essential Experience
* 3+ years’ experience in digital marketing (ideally within B2B services)
* Proven track record in B2B lead generation and nurturing
* Strong HubSpot experience (campaigns, automation, CRM)
* Experience with SEO, SEM, PPC, paid social, and email marketing
* Hands-on experience with Google Analytics and Search Console
* Website CMS experience (WordPress preferred)
Skills & Attributes
* Analytical mindset with strong data interpretation skills
* Excellent copywriting and communication skills
* Strong understanding of buyer journeys and content strategy
* Ability to manage multiple projects independently
* Passion for innovation, experimentation, and leveraging AI tools in marketing
Why Join Us?
We value creativity, collaboration, and innovation. You’ll join a supportive, ambitious team where your ideas matter and your results make a tangible impact on business growth