Job
Title: Sales Manager
Department: Sales & Marketing
Reports to: Director of Sales & Marketing
Job Overview
The Sales Manager is responsible for proactively driving
revenue growth for the hotel through the development, management, and
conversion of a strong pipeline of MICE, Group, and Local Corporate business.
The role focuses on new account acquisition, relationship building, and
successful conversion of opportunities into confirmed business, while
maintaining strong alignment with Marriott brand standards and commercial
objectives.
This position plays a key role in strengthening the hotel’s
presence within the Manchester corporate and events market by building
long-term relationships with corporate decision-makers, event planners, and key
influencers.
Key
Responsibilities
Commercial & Sales Performance
·
Proactively identify, target, and develop new
MICE, group, and local corporate accounts to drive incremental room nights,
meetings, and event revenue.
·
Build and actively manage a strong sales
pipeline of potential accounts, ensuring consistent prospecting activity and
measurable conversion results.
·
Convert qualified leads into confirmed business
through effective needs analysis, proposal presentation, negotiation, and
follow-up.
·
Achieve and exceed individual revenue targets in
line with the hotel’s overall commercial strategy.
·
Support the Director of Sales & Marketing
with the execution of the annual sales plan for MICE, groups, and local
corporate segments.
·
Participate in RFP processes, site inspections,
client presentations, and contract negotiations within approved parameters.
·
Maintain accurate and up-to-date account and
opportunity information within Marriott CRM and Sales systems.
Manchester Market Development
·
Build new relationships with key corporate
accounts, event planners, agencies, production companies, and local influencers
to expand penetration in high-value segments.
·
Actively represent the hotel within the
Manchester business community through networking events, trade shows, sales
blitzes, and industry functions.
·
Identify and target emerging local sectors
(e.g., professional services, tech, media, sports, education, and
associations).
·
Develop a strong understanding of competitor
activity and market trends to identify opportunities and protect market share.
·
Strengthen the hotel’s reputation as a preferred
venue for meetings, conferences, and group business in Manchester city centre.
Account Management & Relationship Building
·
Develop long-term, commercially beneficial
relationships with assigned and newly acquired accounts.
·
Conduct regular account reviews and business
development meetings to maximise repeat and referral business.
·
Act as the main point of contact for clients
during the sales process, ensuring a seamless handover to Events or Operations
teams.
·
Ensure client satisfaction through proactive
communication and post-event follow-up.
Reporting & Administration
·
Produce clear and accurate monthly sales
reports, including pipeline activity, conversions, production results, and
account performance.
·
Track personal sales activity, including calls,
appointments, site inspections, and proposals, in line with department KPIs.
·
Maintain strong administrative discipline,
ensuring timely follow-up, accurate documentation, and compliance with SOPs and
brand standards.
·
Support forecasting and budget processes by
providing reliable data and market insight.
Collaboration & Internal Engagement
·
Work closely with the Events, Groups, Revenue
Management, and Operations teams to maximise conversion and delivery of
business.
·
Actively participate in sales, revenue, and
commercial meetings, contributing insights and agreed actions.
·
Support hotel-wide initiatives aimed at
improving conversion, guest satisfaction, and revenue performance.
Guest & Brand Representation
·
Always represent the hotel and Marriott brand
professionally.
·
Deliver a customer-focused sales approach that
aligns with Marriott service culture.
·
Support hotel initiatives to engage Elite
Marriott Bonvoy members and key corporate clients where appropriate.
Accountability
·
Achieve assigned revenue, room night, and
activity targets.
·
Maintain a healthy and measurable sales pipeline
with consistent conversion.
·
Contribute to the hotel’s overall market share
growth in MICE, Groups & Local Corporate segments.
Qualifications & Requirements
·
Proven experience in hotel sales, preferably
within MICE, Groups, or corporate segments.
·
Experience within a Marriott environment and
knowledge of Marriott systems is an advantage.
·
Strong negotiation, communication, and
relationship-building skills.
·
Results-driven with a proactive and organised
approach to sales activity.
·
Ability to manage multiple priorities and work
effectively under pressure.
·
Proficient in MS Office; knowledge of Opera PMS,
Sales & Catering, Salesforce, and Lanyon preferred.
·
High level of professionalism, integrity, and
attention to detail.