About us
Oxford Online Pharmacy is reimagining healthcare access in the AI age. Built on 100 years of community pharmacy heritage, we're now a rapidly scaling, tech-enabled healthcare provider serving 100s of thousands across the UK. As a CQC-registered service, we're investing heavily in cutting-edge technology and product innovation to break down barriers to treatment.
This is a pivotal moment in our growth journey. You'll work at the intersection of healthcare, technology, and customer experience, solving real access problems while building a high-growth business in one of healthcare's most dynamic sectors.
The Role
As Growth Product Manager, you'll own the entire transactional experience across our digital platform. This commercially focused role drives conversion rate optimisation, on-site search, merchandising, pricing strategy, consultation flows, A/B testing, and medication reordering.
You'll work cross-functionally with engineering, marketing, category managers and customer service to deliver a seamless, high-converting customer experience. This is a data-driven, outcome-focused role accountable for improving conversion rates and driving revenue growth across the customer journey.
Responsibilities
Product Strategy & Optimisation
* Own strategy and roadmap for the complete transactional experience
* Drive continuous CRO improvements and on-site search optimisation
* Manage merchandising strategy, pricing testing, and stock-out management
User Experience & Journey
* Enhance navigation and information architecture to reduce friction
* Optimise consultation flow success rates in collaboration with Clinical Product Manager
* Improve medication reordering experience to drive retention
Testing & Analysis
* Design and analyse A/B tests and multivariate experiments
* Use analytics, heatmaps, and customer feedback to inform product decisions
* Establish reporting frameworks to track KPIs
Team & Collaboration
* Line manage Clinical Product Manager and external consultants
* Partner with engineering, marketing, and customer service teams
* Foster a culture of experimentation and data-driven decision-making
What you will bring
Essential:
* Proven experience in product management, growth product, eCommerce optimisation or CRO
* Strong track record of driving measurable improvements in conversion and revenue
* Deep expertise in CRO, A/B testing, and data-driven product development
* Experience with on-site search, merchandising, pricing strategy, and user journey optimisation
* Proficiency in analytics tools (Google Analytics, Hotjar, Optimizely or similar)
* Strong UX sensibility balancing user needs with business objectives
* Excellent stakeholder management and cross-functional collaboration skills
* Line management experience
Desirable:
* Experience in eCommerce, digital health, pharmacy, or regulated industries
* Familiarity with healthcare compliance (MHRA, ASA, GPhC)
* Technical understanding to work effectively with engineering teams
* SEO knowledge and understanding of on-site optimisation impact
Who you are
You're a commercially focused, analytically sharp product manager who thrives in fast-paced, target-driven environments. You combine strategic vision with hands-on execution, confidently leading teams and managing priorities across functions. Above all, you're outcome-oriented, user-focused, and driven by the opportunity to make a tangible impact on thousands of customers seeking trusted healthcare solutions.
To Apply: Submit your CV and covering letter outlining your relevant experience.
Oxford Online Pharmacy is an equal opportunities employer committed to creating an inclusive environment for all employees.