Social Media Manager
Location: Euston (Hybrid)
Salary: £45,000 - £50,000
Hours: Monday - Friday 9am - 6pm
Contract Type: Full-Time, Permanent
Reports To: Head of Marketing
Key Responsibilities
* Own and deliver the end-to-end social media strategy for both Chestertons and Chase Buchanan across all platforms (Instagram, Facebook, LinkedIn, TikTok, YouTube, X/Twitter, Threads, Pinterest, etc.)
* Develop and execute organic and paid social media campaigns aligned with brand, marketing and business goals
* Create, curate and manage high-performing content (video, visual, copy) tailored to each platform and audience
* Lead and manage the social media content calendar, ensuring timely and consistent publishing aligned with wider marketing plans
* Work with internal teams and external partners to develop creative, insight-led campaigns that deliver tangible brand and business value
* Monitor trends, competitor activity, and platform changes to keep both brands at the forefront of innovation
* Set, monitor and report on performance KPIs, using data to drive continuous improvement
* Educate and influence stakeholders across the business on the power and value of social media - both strategically and tactically
* Work closely with PR, brand, lettings, sales and other business units to amplify initiatives across channels
* Support employer brand, recruitment and internal communications through social
* Manage social media budgets effectively, particularly for paid campaign delivery
About You
* Proven experience in a senior social media role, ideally in a fast-paced commercial environment (e.g., retail, hospitality, e-commerce or high-growth sectors)
* Deep cross-platform expertise and an understanding of the nuances of each social platform
* Demonstrable track record of leading successful integrated organic and paid campaigns that drive measurable ROI
* Highly creative, with the ability to generate ideas and content that cut through and resonate
* Strong content planning, scheduling, and community management skills
* Confident communicator with the ability to influence and educate at all levels of the business
* Analytical and data-driven mindset, able to interpret results and optimise accordingly
* Organised, self-sufficient, and comfortable working at pace with multiple stakeholders
* Strong understanding of key KPIs (engagement, conversion, reach, CPM, CTR, etc.) and how to use them to measure success