Reports to: Head of Sales, Marketing & Development, WT&C
Responsible for: Marketing & Communications team
Key responsibilities
* Plan and deliver marketing campaigns that grow audiences and revenue, working collaboratively across the venue and with ATG’s central teams.
* Bridge day-to-day operational delivery with the strategic aims of venue leadership.
* Act as the primary contact for producers and marketing agencies, leading campaign development and identifying sales opportunities to increase occupancy and revenue.
* Build and nurture relationships with businesses and individuals to grow income from corporate partnerships and sponsorship.
One of the most diverse venues in the ATG portfolio, WT&C is a 1,300 seat Theatre which hosts world class entertainment, the Rhoda McGaw a 230 seat Theatre that provides a home for communities from across the region and the highly acclaimed Italia Conti and a 950 seat 7 screen Cinema that shows all of the latest blockbusters.
It is a very exciting time to join WT&C as we reach the final stages of a re‑brand and major capital programme. The venue has never looked better and your role in welcoming audiences and producers will be key.
Marketing Campaigns
* Work closely with venue and central colleagues to deliver effective, insight‑driven marketing campaigns aligned with communications plans.
* Act as the primary day‑to‑day contact for producers and agency partners, cultivating strong, effective relationships.
* Manage the day‑to‑day relationship with media partners and third‑party suppliers, ensuring excellent long‑term partnerships and strong return on investment.
* Create or adapt marketing assets for shows and venue initiatives, ensuring timely delivery across all channels. Manage agencies in asset creation and proactively share assets with other ATG venues.
* Maintain accuracy and brand consistency across all marketing, advocating for the show and venue brand at all times.
* Deliver agreed sales and audience targets, managing campaign budgets and reporting.
* Ensure accurate and timely set‑up for priority and public booking periods and associated activity.
* Deliver marketing campaigns that support ATG’s membership scheme, corporate partnerships, sponsorship commitments, venue F&B targets and other ATG initiatives.
* Continuously challenge and evolve campaigns to improve efficiency and effectiveness.
Audience & Sales Development
* Collaborate with Revenue Management to evaluate sales performance and implement tactics that improve occupancy and average ticket price.
* Work with ATG’s Data & CRM teams to identify under‑represented audience groups and develop strategies to reach them.
* Partner with Central Marketing & Data teams to test initiatives that grow audiences and sales.
* Brief outbound group‑sales campaigns to the Contact Centre and collaborate to ensure successful delivery.
* Define an on‑sale calendar that maximises impact and aligns with ATG’s central processes.
* Where relevant, support the maximisation of tourism sales opportunities.
* Identify and pursue opportunities to increase revenue through sponsorship, corporate partnerships and business engagement.
Corporate Development & Sponsorship
* Develop a suite of sponsorship opportunities across the venue, creating compelling marketing materials to promote them.
* Build and nurture relationships with local businesses, organisations and individuals to grow income from corporate partnerships and sponsorship.
* Work to agreed corporate and sponsorship targets, maximising additional revenue streams for the venue.
Reporting & Evaluation
* Adhere to ATG briefing, reporting and evaluation processes to ensure consistent ways of working across the company.
* Deliver robust campaign evaluations that demonstrate effectiveness and capture learnings for future activity.
* Produce clear sales analysis, reporting and campaign evaluations to inform future activity.
* Manage campaign budget tracking, ensuring efficiency and value for money in all marketing activity.
Management & Collaboration
* Line‑manage, develop and motivate staff in line with ATG values.
* Work closely with the Venue Communications Manager to deliver coherent, synergistic campaigns.
* Actively contribute to the ATG marketing community, including seminars, cross‑venue initiatives and centrally led strategies (e.g., Data/CRM).
* Collaborate proactively with ATG’s Account Directors/Managers and other central teams.
* Maintain strong relationships with other venues for shared tours and cross‑promotional activity.
* Undertake any other duties reasonably required.
Qualifications & Experience
* A collaborative team player with strong interpersonal skills and the ability to manage producer relationships effectively.
* Highly numerate and analytical, with confidence working with sales data, audience insights and budgets.
* Significant experience project‑managing creative campaigns from concept to evaluation.
* Skilled at managing relationships with creative teams, navigating differing viewpoints with diplomacy.
* Excellent written and verbal communication.
* A creative problem‑solver and confident decision‑maker.
* Comfortable working in a fast‑paced environment and managing multiple projects simultaneously.
* Proactive, flexible and able to prioritise effectively.
* Experience working with partners and suppliers to tight deadlines.
* Enthusiasm for theatre, cinema and the work of ATG.
* Exceptional attention to detail.
* Ability to deputise for the Head of Sales, Marketing & Development when required.
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